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Mermaid Jewelry Box

Fail

Shoppers spend an estimated $22K a year here, so Mermaid Jewelry Box is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$22K/yr40K searches / yr
90-day growth
+8.8%search demand this quarter
Competition
48%top-5 click share · 24 brands · 42 sellers

Flapen Score

Mermaid Jewelry Box against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mermaid Jewelry Box is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mermaid Jewelry Box market on Amazon at a glance

Shoppers on Amazon United States searched for Mermaid Jewelry Box 40K times last year and spent an estimated $22K. The top 5 brands take 54% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+8.8%
Conversion, latest week
2.5%
Market size, estimated
$22Ka year
Peak month
December2.6× the quietest month
Top search term
mermaid jewelry box19K searches a year

02 · Price

A sale here is worth $21.67.

Listings sell for $21.67 on average, from $8.07 to $39.38. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $21.67 that is $0 to $2K a year per listing.

Average price
$21.67inside the $15 to $100 sweet spot
Price range
$8.07–$39.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #944 within Shoe, Jewelry & Watch Accessories. It carries 4,905 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
16.2%
Average rank
#944in Shoe, Jewelry & Watch Accessories
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
4,905per listing
Listings tracked
30

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Mermaid Jewelry Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

42

Top-5 brand share

54%

Top 20: 97%

Top-5 click share

48%

Top 20: 92%

Open market

39%

  • Brand 112%
  • Brand 212%
  • Brand 311%
  • Brand 411%
  • Brand 58%
  • Brand 67%

Demand

Mermaid Jewelry Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top Mermaid Jewelry Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mermaid jewelry box19K/yr
  • mermaid box5K/yr
  • mermaid music box6K/yr
  • mermaid jewelry box for girls7K/yr
  • little mermaid jewelry box3K/yr

Reviews and returns

What reviews say buyers love and hate about Mermaid Jewelry Box

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Gifting Purpose”
33%of negative reviews mention “Size-Overall”
2.8%of orders come back
“It is big”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mermaid Jewelry Box questions

Answered from the same tracked data.