Mermaid Ears

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months

220K

Growth, 90 days vs prior 90

-3.6%

Conversion, latest week

3.3%

Market size, estimated

$70Ka year

Peak month

March3.1× the quietest month

Top search term

ariel disney ears42K searches a year

Listings sell for $9.75 on average, from $7.64 to $12.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $9.75 that is $2K to $5K a year per listing.

Average price

$9.75under the $15 to $100 sweet spot

Price range

$7.64–$12.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

6.2%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #1,183 within Headwear. It carries 283 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

13.5%

Average rank

#1,183in Headwear

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

283per listing

Listings tracked

24

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months