Is Mermaid Ears profitable to sell on Amazon United States?

Flapen scores Mermaid Ears 35 out of 100 on Amazon United States, a Fail. Shoppers spend $70K a year across 24 tracked products. 0 of the 10 products launched in the last year cleared the first-year sales bar. Search demand grew -3.6% in the last 90 days.

How competitive is the Mermaid Ears niche on Amazon United States?

21 brands and 22 sellers compete in Mermaid Ears on Amazon United States. The top 5 Mermaid Ears products take 57% of clicks, and the top 5 brands take 58%.

What do buyers complain about in Mermaid Ears?

Mermaid Ears buyers on Amazon United States complain most about Durability, Strength, and Adhesion/Stickiness. An estimated 6.2% of orders come back, which is high.

When does demand for Mermaid Ears peak?

Search demand for Mermaid Ears on Amazon United States peaks in Mar–Apr–May, and the busiest month runs 3.1× the quietest.

What does it cost to enter the Mermaid Ears niche?

Mermaid Ears sells for $9.75 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $7.64 to $12.58. The average product has 283 reviews, the count a new listing must catch up to.

Mermaid Ears

Fail

Prices span $7.64–$12.58, mostly outside the sweet spot, so Mermaid Ears is a Fail.

Filters No Dominant Brand Low Review Barrier High Returns

Flapen Score: 35
35 / 100Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size: $70K/yr220K searches / yr
90-day growth: -3.6%search demand this quarter
Competition: 57%top-5 click share · 21 brands · 22 sellers

Flapen Score

Mermaid Ears against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mermaid Ears is stronger. Inside it, weaker.

35Fail

This niche Category average

See the method

Market

The Mermaid Ears market on Amazon at a glance

Shoppers on Amazon United States searched for Mermaid Ears 220K times last year and spent an estimated $70K. The top 5 brands take 58% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months: 220K
Growth, 90 days vs prior 90: -3.6%
Conversion, latest week: 3.3%
Market size, estimated: $70Ka year
Peak month: March3.1× the quietest month
Top search term: ariel disney ears42K searches a year

02 · Price

A sale here is worth $9.75.

Listings sell for $9.75 on average, from $7.64 to $12.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $9.75 that is $2K to $5K a year per listing.

Average price: $9.75under the $15 to $100 sweet spot
Price range: $7.64–$12.58
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 250–500
Revenue per listing a year: $2K–$5K
Returns: 6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #1,183 within Headwear. It carries 283 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 100%
Out of stock, average day: 13.5%
Average rank: #1,183in Headwear
Average rating: 4.68 starsAmazon United States average 4.42 stars
Average reviews: 283per listing
Listings tracked: 24

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 10
Successful launches: 0Amazon's first-year sales bar
Average brand age: 30 months

Products

Top Mermaid Ears products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

Top-5 brand share

58%

Top 20: 99%

Top-5 click share

57%

Top 20: 96%

Open market

34%

Brand 117%
Brand 213%
Brand 311%
Brand 410%
Brand 58%
Brand 67%

Demand

Mermaid Ears search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.1×

Search terms

Top Mermaid Ears search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

ariel disney ears42K/yr +9.1%2.4% conv.
ariel ears38K/yr -9.5%2.9% conv.
little mermaid ears30K/yr +13.1%3.2% conv.
ariel mickey ears25K/yr -11.2%3.0% conv.
little mermaid disney ears22K/yr -19.5%2.4% conv.
disney ears ariel8K/yr -15.4%2.2% conv.
ariel ears disney9K/yr -11.5%3.3% conv.
little mermaid mickey ears7K/yr -2.0%2.6% conv.
ariel minnie ears6K/yr -3.7%4.0% conv.
mermaid disney ears5K/yr +12.8%2.9% conv.

Reviews and returns

What reviews say buyers love and hate about Mermaid Ears

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”

22%of negative reviews mention “Durability”

6.2%of orders come back

“Fork breaks easily”

A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Mermaid Ears questions

Answered from the same tracked data.

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