Mermaid Earrings
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Review moat
Great367.21avg incumbent reviews — the moat a new listing must climb
Growth
Great+66.7%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.6%return rate — above 5% kills the launch gate
Avg price
Bad$8.72avg listing price — sweet spot $15–$100
Price range
Bad$4.21–$18.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$47K$47K/yr · 175K searches
Is mermaid earrings profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mermaid earrings is a $47K/yr Amazon United States market (175K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
mermaid earrings market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $44K–$52K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #2,497
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 1.3%
- Avg brand age
- 30 months
- Avg seller age
- 160 days
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
24
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
64%
Top 20: 95%
Open market
24%
- Yocoyee47%
- Mikovivi11%
- COLORFUL BLING8%
- ACLOKOO4%
- Caiyao3%
- COOKOOKY3%
mermaid earrings demand & seasonality
Weekly Amazon search volume, last 104 weeks — +66.7% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 5.7×
Top mermaid earrings search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- hawaiian earrings53K/yr
- rattan earrings35K/yr
- hawaiian earrings for women43K/yr
- rattan earrings for women19K/yr
- straw earrings10K/yr
- straw earrings for women8K/yr
- hawaii earrings for women6K/yr
Top mermaid earrings products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hawaiian Plumeria Rubra Dangle Earrings Bohemia Tropical Flower Earrings Luau Beach Party Accessories for Women Jewelry-Pink
Yocoyee$6.444.6★201 rev
Hawaiian Plumeria Rubra Earrings Necklace Set Bohemia Tropical Flower Dangle Earrings Luau Beach Party Accessories for Women Jewelry-6 sets
Yocoyee$9.804.4★369 rev
Hand Woven Rattan Earrings Large Bohemian Handmade Weaving Earrings Rattan Hoop Summer Beach Jewelry Gift Perfect Bohemian Jewelry for Women
Mikovivi$7.084.2★15 rev
COLORFUL BLING Handmade Rattan Earrings Large Circle Braided Straw Wicker Rattan Earrings Bohemian Circular Statement Drop Hoop Earrings-I Brown
COLORFUL BLING$6.204.2★102 rev
4 Pairs Handmade Raffia Rattan Bohemian Round Drop Dangle Earrings for Women Boho Statement Cute Fun Hoop Earrings Set (Raffia and rattan)
ACLOKOO$12.414.4★717 rev
Newest
by launch date
Leshanxing Bohemian Handmade Raffia Rattan Round Drop Dangle Earrings for Women Lightweight Summer Beach Boho Woven Circle Statement Cute Fun Versatile Earrings (Brown)
Leshanxing$9.2042 rev
MMIUAEG Hawaiian Flowers Earrings Necklaces Set Bohemian Flower Dangle Earrings for Women Beach Holiday Summer Jewelry Accessories (Color C)
MMIUAEG$5.3222 rev
Hand Woven Rattan Earrings Large Bohemian Handmade Weaving Earrings Rattan Hoop Summer Beach Jewelry Gift Perfect Bohemian Jewelry for Women
Mikovivi$7.0815 rev
Hawaiian Frangipani Earrings Bohemia Clay Tropical Flower Dangle Drop Earrings for Women Vaction Jewelry-rose
KIFEDSLJ$4.2117 rev
Hawaiian Coconut Drink Earrings for Women Cute Colorful Strawberry Orange Coconut Tree Dangle Earrings Funny Hawaiian Holiday Party Jewelry Beach Travel Souvenir Decors-Style A
MMIUAEG$5.6323 rev
Trending
90-day click momentumHawaiian Plumeria Rubra Dangle Earrings Bohemia Tropical Flower Earrings Luau Beach Party Accessories for Women Jewelry-Pink
Yocoyee$6.444.6★
Hand Woven Rattan Earrings Large Bohemian Handmade Weaving Earrings Rattan Hoop Summer Beach Jewelry Gift Perfect Bohemian Jewelry for Women
Mikovivi$7.084.2★
COOKOOKY Straw Clutch Handbag Summer Beach Straw Purse for Women woven Envelope Bag and 2 Pairs Rattan Earrings (Light brown bag and Rattan earrings)
COOKOOKY$18.374.6★
Hawaiian Frangipani Earrings Bohemia Clay Tropical Flower Dangle Drop Earrings for Women Vaction Jewelry-rose
KIFEDSLJ$4.214.3★
MMIUAEG Hawaiian Flowers Earrings Necklaces Set Bohemian Flower Dangle Earrings for Women Beach Holiday Summer Jewelry Accessories (Color C)
MMIUAEG$5.324.2★
What reviews say buyers love and hate about mermaid earrings
What buyers praise and complain about, mined from review topics.What buyers love
“These earrings are great quality and super lightweight”
“Well made earrings”
“the fit was good”
“The colors are bright”
“reasonably priced”
“Arrived as pictured”
“Hawaiian style I love”
“Fun and easy”
“Comfortable”
“They are well made and the material is sturdy and resistant”
What buyers complain about
“NOT well made”
“Also, the backings are not all appropriate in size for the earring”
“Another pair was starting to unravel”
“I received an off white”
“Earrings are bulky”
“Not cheap looking at all”
“hardware is not actually attached to the earring itself”
“Not comfortable”
“The material of the flowers is like a foam”
“they came apart”
Top return reasons
Common mermaid earrings questions
- Is mermaid earrings profitable to sell on Amazon United States?
- The niche generates $47K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +66.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the mermaid earrings niche?
- 19 brands and 24 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in mermaid earrings?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 4.6%.
- When does demand for mermaid earrings peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 5.7× the quietest.
- What does it cost to enter the mermaid earrings niche?
- Listings span $4.21–$18.37; the average listing price is $8.72 (sweet spot $15–$100). The average incumbent carries 367 reviews — the moat a new listing must climb.