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Mermaid Earrings

Fail

Shoppers spend an estimated $47K a year here, so Mermaid Earrings is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$47K/yr175K searches / yr
90-day growth
+66.7%search demand this quarter
Competition
64%top-5 click share · 19 brands · 24 sellers

Flapen Score

Mermaid Earrings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mermaid Earrings is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mermaid Earrings market on Amazon at a glance

Shoppers on Amazon United States searched for Mermaid Earrings 175K times last year and spent an estimated $47K. The top 5 brands take 72% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +66.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
+66.7%
Conversion, latest week
3.1%
Market size, estimated
$47Ka year
Peak month
June5.7× the quietest month
Top search term
hawaiian earrings53K searches a year

02 · Price

A sale here is worth $8.72.

Listings sell for $8.72 on average, from $4.21 to $18.37. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $8.72 that is $0 to $872 a year per listing.

Average price
$8.72under the $15 to $100 sweet spot
Price range
$4.21–$18.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$872
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #2,497 within Earrings. It carries 367 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#2,497in Earrings
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
367per listing
Listings tracked
24

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Mermaid Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

24

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

64%

Top 20: 95%

Open market

24%

  • Brand 147%
  • Brand 211%
  • Brand 38%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Mermaid Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 5.7×

Search terms

Top Mermaid Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hawaiian earrings53K/yr
  • rattan earrings35K/yr
  • hawaiian earrings for women43K/yr
  • rattan earrings for women19K/yr
  • straw earrings10K/yr
  • straw earrings for women8K/yr
  • hawaii earrings for women6K/yr

Reviews and returns

What reviews say buyers love and hate about Mermaid Earrings

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Weight Light”
32%of negative reviews mention “Quality-Overall”
4.6%of orders come back
“NOT well made”
A buyer, on “Quality-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mermaid Earrings questions

Answered from the same tracked data.