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Mermaid Crown

Fail

Shoppers spend an estimated $92K a year here, so Mermaid Crown is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$92K/yr363K searches / yr
90-day growth
+35.0%search demand this quarter
Competition
62%top-5 click share · 16 brands · 18 sellers

Flapen Score

Mermaid Crown against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mermaid Crown is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mermaid Crown market on Amazon at a glance

Shoppers on Amazon United States searched for Mermaid Crown 363K times last year and spent an estimated $92K. The top 5 brands take 75% of clicks. Demand peaks in Sep–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
363K
Growth, 90 days vs prior 90
+35.0%
Conversion, latest week
2.3%
Market size, estimated
$92Ka year
Peak month
October9.5× the quietest month
Top search term
mermaid crown112K searches a year

02 · Price

A sale here is worth $10.89.

Listings sell for $10.89 on average, from $5.37 to $21.02. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $10.89 that is $1K to $3K a year per listing.

Average price
$10.89under the $15 to $100 sweet spot
Price range
$5.37–$21.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #1,829 within Girls. It carries 790 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#1,829in Girls
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
790per listing
Listings tracked
21

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Mermaid Crown products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

18

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

22%

  • Brand 133%
  • Brand 226%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Mermaid Crown search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 9.5×

Search terms

Top Mermaid Crown search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mermaid crown112K/yr
  • mermaid headband55K/yr
  • mermaid headpiece27K/yr
  • mermaid crown for girls19K/yr
  • seashell headband16K/yr
  • mermaid tiara19K/yr
  • mermaid crown women21K/yr
  • seashell crown17K/yr
  • mermaid birthday crown9K/yr
  • shell crown13K/yr

Reviews and returns

What reviews say buyers love and hate about Mermaid Crown

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
3.8%of orders come back
“Big”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mermaid Crown questions

Answered from the same tracked data.