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Mermaid Costume for Women

Pass

Mermaid Costume for Women scores 66 out of 100, a Pass. Shoppers spend $424K a year here, search demand grew +49.4% this quarter, and returns run at 5.7% of orders.

Flapen Score
66
66 / 100
Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +21 vs the category median of 45
Market size
$424K/yr2.6M searches / yr
90-day growth
+49.4%search demand this quarter
Competition
18%top-5 click share · 90 brands · 108 sellers

Flapen Score

Mermaid Costume for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mermaid Costume for Women is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mermaid Costume for Women market on Amazon at a glance

Mermaid Costume for Women is a $424K a year market on Amazon United States, with 2.6M searches a year. The top 5 brands take 24% of clicks. Demand peaks in Sep–Oct. Flapen scores it 66 out of 100, a Pass.

01 · Demand

Demand is real.

Shoppers search 2.6M times a year and 0.7% buy. Search demand moved +49.4% in 90 days, so the market is growing into its $424K a year.

Search volume
2.6M
Search growth, 90 days
+49.4%
Conversion
0.7%
Market size
$424K

02 · Money

The money is there.

Shoppers bought 30K to 40K units at $22.82 on average, 100 to 250 per product. Units times price is $685K to $913K a year.

Units sold
30K–40K
Units per product
100–250
Average price
$22.82
Units × price
$685K–$913K

03 · Shelf

Brands here are young.

The average listing ranks #15,833. 99% of listings ship Prime. 80% of the shelf is sponsored, so budget for ads. The average listing is out of stock 7.3% of the time. The average brand has sold here for 33 months.

Average BSR
#15,833
Prime
99%
Sponsored
80%
Out of stock
7.3%
Average brand age
33 months

Products

Top Mermaid Costume for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

$0$8K$17K$25K$34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

90 rising

Sellers

108

Top-5 brand share

24%

Top 20: 51%

Top-5 click share

18%

Top 20: 41%

Open market

74%

  • Rannyfol7%
  • AOBUTE7%
  • color cosplayer5%
  • Nicute3%
  • BTFBM3%
  • VOTUGUBY2%

Demand

Mermaid Costume for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 27.7×

Search terms

Top Mermaid Costume for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mermaid accessories385K/yr
  • mermaid skirt333K/yr
  • mermaid costume265K/yr
  • mermaid costume women787K/yr
  • mermaid outfit women94K/yr
  • mermaid accessories women149K/yr
  • mermaid outfit60K/yr
  • mermaid skirt women93K/yr
  • adult mermaid costume55K/yr
  • mermaid costume adult49K/yr

Reviews and returns

What reviews say buyers love and hate about Mermaid Costume for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.18

Too big

very long

Just too short

Color10%−0.09

Color looked different

Not the right color

Colors not right

Advertised Vs Actual Product7%−0.10

Not as described

Not at all as pictured

False advertising

Quality-Overall5%+0.93

Poor quality control

poorly made

The jewelry wasnt high quality

Durability4%

Broke after a few uses

the pieces I did wear broke within a couple of hours

Falls apart easily

Love

Quality-Overall13%+0.93

The little barrettes are actually decent quality

Its an elegant piece that feels thoughtfully made

Good quality

Size-Overall10%−0.18

This is perfect length my daughter absolutely loves it

Fit-wise, its super flattering

Fits well

Brightness/Shine/Glow9%+0.50

Perfect sparkle

Fun and sparkles

So shiny

Color8%−0.09

Colors are accurate

Great color

Bright colors

Value For Money6%+0.20

Great Value For The Money

Definitely worth the purchase

Good deal

Return

5.7% Return rate 76% Fixable by listing

Size-Overall31%▇▇▇▇▇█

Too big

very long

Just too short

Waist Fit11%▇▇█▇▇▇
Length7%▇█▆▇█▅
Color6%▇█▇▇▅▅

Color looked different

Not the right color

Colors not right

Material Quality6%▅▆▅▆█▇

Cheap material

though the material is delicate

THE MATERIAL DOES HAVE SOME STRETCH TO IT

FAQ

Common Mermaid Costume for Women questions

Answered from the same tracked data.