Mermaid Costume for Women

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +49.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $424K a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

+49.4%

Conversion, latest week

0.7%

Market size, estimated

$424Ka year

Peak month

October27.7× the quietest month

Top search term

mermaid accessories385K searches a year

Listings sell for $22.82 on average, from $5.54 to $77.53. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $22.82 that is $2K to $6K a year per listing.

Average price

$22.82inside the $15 to $100 sweet spot

Price range

$5.54–$77.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

5.7%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #15,833 within Accessory Sets. It carries 494 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

99%

Out of stock, average day

7.3%

Average rank

#15,833in Accessory Sets

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

494per listing

Listings tracked

122

31 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

31

Successful launches

5Amazon's first-year sales bar

Average brand age

33 months