Mermaid Costume for Girls

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $201K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-17.3%

Conversion, latest week

0.8%

Market size, estimated

$201Ka year

Peak month

October8.4× the quietest month

Top search term

little mermaid dress87K searches a year

Listings sell for $22.53 on average, from $8.04 to $53.12. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $22.53 that is $2K to $6K a year per listing.

Average price

$22.53inside the $15 to $100 sweet spot

Price range

$8.04–$53.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

3.8%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #471 within Girls. It carries 2,320 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

97%

Out of stock, average day

6.4%

Average rank

#471in Girls

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

2,320per listing

Listings tracked

86

22 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

22

Successful launches

7Amazon's first-year sales bar

Average brand age

40 months