Mermaid Bathing Suit for Girls
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Growth
Incredible+111.8%90-day search growth — must beat 0% to launch
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great$18.48avg listing price — sweet spot $15–$100
Price range
Great$9.43–$32.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good708.85avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 414K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Is mermaid bathing suit for girls profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mermaid bathing suit for girls is a $64K/yr Amazon United States market (414K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 59/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
mermaid bathing suit for girls market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $55K–$74K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #788
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 1.3%
- Avg brand age
- 32 months
- Avg seller age
- 164 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
41 falling
Sellers
44
Top-5 brand share
34%
Top 20: 83%
Top-5 click share
18%
Top 20: 49%
Open market
61%
- GALLDEALS8%
- swimsobo7%
- Wfundeals7%
- HONISEN6%
- ALISISTER5%
- CHILDRENSTAR5%
mermaid bathing suit for girls demand & seasonality
Weekly Amazon search volume, last 104 weeks — +111.8% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.8×
Top mermaid bathing suit for girls search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mermaid swimsuit for girls95K/yr
- mermaid bathing suit for girls69K/yr
- mermaid swimsuit54K/yr
- mermaid bathing suit36K/yr
- girls mermaid swimsuit31K/yr
- toddler mermaid swimsuit21K/yr
- mermaid swimsuit 4t7K/yr
- mermaid swim suit9K/yr
- mermaid swimsuit for girls 4-624K/yr
- mermaid toddler swimsuit8K/yr
Top mermaid bathing suit for girls products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
swimsobo Toddler Girls Swimsuits 3-4T 1 Piece Mermaid Bathing Suit Blue Cute Swimwear
swimsobo$16.784.5★442 rev
GALLDEALS Girls Swimsuit 3 Piece Bathing Suits Flounce Ruffle Tankini Set Beach Swimwear with Cover Ups Skirt for 3-10 Years
GALLDEALS$22.314.8★183 rev
Wfundeals Little Girls Swimsuits 3Pcs Bathing Suits Princess Bikini Set with Cover Up Skirt for 5-6 Years Toddler Purple
Wfundeals$24.534.8★80 rev
ALISISTER Girls Swimsuit Size 6 Mermaid Bathing Suits 3 Piece Little Fish Scales Animal Bikini Sets with Cover Up Skirt Summer Beach Swimwear 5 Year Old
ALISISTER$20.534.7★553 rev
Mermaid Swimsuit for Girls Bathing Suit Size 5-6 Years Old One Piece Sleeveless Swimwear for Birthday
Nokecina$11.764.6★975 rev
Newest
by launch dateWfundeals Little Girls Swimsuits 3Pcs Bathing Suits Princess Bikini Set with Cover Up Skirt for 5-6 Years Toddler Purple
Wfundeals$24.5380 rev
Wfundeals Little Girls Swimsuits 3Pcs Bathing Suits Princess Bikini Set with Cover Up Skirt for 5-6 Years Toddler Blue
Wfundeals$24.3480 rev
knemmy Girls One Piece Swimsuit Colorful Mermaid Bathing Suits Cute Kids Princess Beach Swimwear 2-10 Years
knemmy$12.66236 rev
GALLDEALS Girls Swimsuit 3 Piece Bathing Suits Flounce Ruffle Tankini Set Beach Swimwear with Cover Ups Skirt for 3-10 Years
GALLDEALS$22.31183 rev
GALLDEALS Girls Swimsuit 3 Piece Bathing Suits Flounce Ruffle Tankini Set Beach Swimwear with Cover Ups Skirt for 3-10 Years Purple Pink
GALLDEALS$24.25183 rev
Trending
90-day click momentum
GALLDEALS Girls Swimsuit 3 Piece Bathing Suits Flounce Ruffle Tankini Set Beach Swimwear with Cover Ups Skirt for 3-10 Years Blue
GALLDEALS$24.374.8★
Wfundeals Little Girls Swimsuits 3Pcs Bathing Suits Princess Bikini Set with Cover Up Skirt for 5-6 Years Toddler Blue
Wfundeals$24.344.8★
Wfundeals Little Girls Swimsuits 3Pcs Bathing Suits Princess Bikini Set with Cover Up Skirt for 5-6 Years Toddler Purple
Wfundeals$24.534.8★
LUOUSE Girls Sparkle Swimsuits One Piece Quick Dry Crossback Hawaiian Beach Swimwear Bathing Suit with Adjustable Strap 7t - 8t
LUOUSE$9.434.3★
Girls Bikin Swimsuit Mermaid Bathing Suits Adjustable Ruffle Summer Beach Two Piece Swimwear Size 6
LIFAky$15.494.6★
What reviews say buyers love and hate about mermaid bathing suit for girls
What buyers praise and complain about, mined from review topics.What buyers love
“Fits well”
“Seems well made”
“Beautiful colors”
“true to the picture”
“The material is comfortable”
“The fabric is stretchy and soft”
“Decent value for the cost”
“Straps are adjustable”
“Perfect bathing suit soft and stretchy”
“it fits comfortably”
What buyers complain about
“Runs large”
“Made cheaply with poor material”
“Likely straps will get ruined in washing machine”
“not as sparkly as advertised”
“Lining in shorts won't cover sensitive areas”
“Poor Quality /Falls apart immediately”
“The material is somewhat thin”
“Fell apart after wearing for one day INDOOR”
“Back of the shorts lost color”
“it fits a smidge long on the torso”
Top return reasons
Common mermaid bathing suit for girls questions
- Is mermaid bathing suit for girls profitable to sell on Amazon United States?
- The niche generates $64K/yr across 99 tracked products. 4 of 27 products launched in the last 360 days are still selling. 90-day search growth is +111.8%. Flapen's verdict: Worth a look (59/100).
- How competitive is the mermaid bathing suit for girls niche?
- 41 brands and 44 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 34% of demand.
- What do buyers complain about in mermaid bathing suit for girls?
- Top complaints mined from reviews: Size-Overall, Material Quality, Strap/String Quality. The return rate is 3.9%.
- When does demand for mermaid bathing suit for girls peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.8× the quietest.
- What does it cost to enter the mermaid bathing suit for girls niche?
- Listings span $9.43–$32.71; the average listing price is $18.48 (sweet spot $15–$100). The average incumbent carries 709 reviews — the moat a new listing must climb.