Mermaid Backpack
FailShoppers spend an estimated $23K a year here, so Mermaid Backpack is a Fail.
- Flapen Score
- 49 / 100Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 4549
- Market size
- $23K/yr149K searches / yr
- 90-day growth
- +127.1%search demand this quarter
- Competition
- 49%top-5 click share · 30 brands · 34 sellers
Flapen Score
Mermaid Backpack against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mermaid Backpack is stronger. Inside it, weaker.
Market
The Mermaid Backpack market on Amazon at a glance
Shoppers on Amazon United States searched for Mermaid Backpack 149K times last year and spent an estimated $23K. The top 5 brands take 57% of clicks. Demand peaks in Jul–Aug. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +127.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.
- Searches, last 12 months
- 149K
- Growth, 90 days vs prior 90
- +127.1%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $23Ka year
- Peak month
- July14.8× the quietest month
- Top search term
- mermaid backpack103K searches a year
02 · Price
A sale here is worth $27.52.
Listings sell for $27.52 on average, from $17.45 to $46.07. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $27.52 that is $0 to $3K a year per listing.
- Average price
- $27.52inside the $15 to $100 sweet spot
- Price range
- $17.45–$46.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.7% of listings are out of stock. The average listing ranks #914 within Backpacks. It carries 1,962 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 24.7%
- Average rank
- #914in Backpacks
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 1,962per listing
- Listings tracked
- 39
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Mermaid Backpack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
THE Crafts Reversible Sequin School Backpack Lightweight Little Kid Book Bag with Lunch Bag Set for Preschool Kindergarten Elementary(17 Mermaid with Lunch Bag)
- Price
- $26.89
- Rating
- 4.6/5
- Reviews
- 1,091
- Age
- 5y ago

THE Crafts Reversible Sequin School Backpack Lightweight Little Kid Book Bag for Preschool Kindergarten Elementary(15 Mermaid)
- Price
- $23.57
- Rating
- 4.7/5
- Reviews
- 1,608
- Age
- 6y ago

The Little Mermaid 16 5-Piece Backpack and Lunchbox Set
- Price
- $34.44
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 2y ago

AIOMXZZ Girl Backpack Mermaid Backpacks for Kids 17 Toddler Bookbag for Preschool Kindergarte Elementary Back to School Gifts Ideas
- Price
- $28.28
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 1y ago

Alveroya Kids Backpack for Girls 14 Inch Pink Princess Mermaid School Bag Fits Standard US Folders Water-Resistant Pre-K Kindergarten Bookbag with Chest Strap Ages 4-6
- Price
- $21.13
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 1y ago
Trending
estimated 90-day click momentum
Amazon Basics Backpack for School Travel Study with Padded Adjustable Shoulder Straps Spacious Compartment Water Bottle Pockets Durable Classic Design Black
- Price
- $17.54
- Rating
- 4.6/5
- Reviews
- 31,746
- Age
- 10y ago

Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black
- Price
- $20.96
- Rating
- 4.7/5
- Reviews
- 2,665
- Age
- 1y ago

Simple Modern Medium Disney Toddler Backpack for School Girls and Boys | Kindergarten Elementary Kids Backpack | Fletcher Collection | Kids - 15 tall | Ariels Day Dream
- Price
- $41.47
- Rating
- 4.8/5
- Reviews
- 6,366
- Age
- 1y ago

Alveroya Kids Backpack for Girls 14 Inch Pink Princess Mermaid School Bag Fits Standard US Folders Water-Resistant Pre-K Kindergarten Bookbag with Chest Strap Ages 4-6
- Price
- $21.13
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 1y ago

mommore Toddler Backpack Corduroy Kids Backpack for Girls 2-4 13 H Cute Preschool Kindergarten Bookbag Daycare School Bag for Children - Mermaid
- Price
- $23.94
- Rating
- 4.8/5
- Reviews
- 52
- Age
- 4mo ago
Newest
by launch date
mommore Toddler Backpack Corduroy Kids Backpack for Girls 2-4 13 H Cute Preschool Kindergarten Bookbag Daycare School Bag for Children - Mermaid
- Price
- $23.94
- Rating
- 4.8/5
- Reviews
- 52
- Age
- 4mo ago

QIXIHU Girls Backpack School Bag for Kids Primary Elementary teen ages 6-15 Girls Bookbag Students Kawaii Backpack Blue mermaid
- Price
- $25.13
- Rating
- 5.0/5
- Reviews
- 66
- Age
- 7mo ago

Alveroya Kids Backpack for Girls 14 Inch Pink Princess Mermaid School Bag Fits Standard US Folders Water-Resistant Pre-K Kindergarten Bookbag with Chest Strap Ages 4-6
- Price
- $21.13
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 1y ago

Alveroya Mermaid Backpack for Girls 14 Inch Teal Kids School Bag Fits Standard US Folders Water-Resistant Pre-K Kindergarten Bookbag with Chest Strap Ages 4-6
- Price
- $20.79
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 1y ago

PIG PIG GIRL Toddler Backpack for Girls 12 Mini Preschool Backpack for Kids Age 2-4 Years Old Small Toddler Bookbag for Kindergarten with Chest Buckle and Reflective Strip Mermaid
- Price
- $17.45
- Rating
- 4.8/5
- Reviews
- 244
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
30 falling
Sellers
34
Est. top-5 brand share
57%
Top 20: 91%
Est. top-5 click share
49%
Top 20: 81%
Open market
39%
- THE Crafts29%
- Bioworld10%
- AIOMXZZ8%
- Alveroya7%
- BrainyBees4%
- QIXIHU3%
Demand
Mermaid Backpack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 14.8×
Search terms
Top Mermaid Backpack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mermaid backpack103K/yr
- mermaid backpack for girls12K/yr
- mermaid backpack for girls 4-612K/yr
- mermaid bookbag9K/yr
- mermaid backpack with lunch box12K/yr
Reviews and returns
What reviews say buyers love and hate about Mermaid Backpack
We read the reviews and the return reasons for every product selling here.
“smaller than a full-sized backpack”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mermaid Backpack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









