Merino Wool Underwear Mens

Shoppers searched for this 557K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +40.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $288K a year.

Searches, last 12 months

557K

Growth, 90 days vs prior 90

+40.0%

Conversion, latest week

1.2%

Market size, estimated

$288Ka year

Peak month

December1.8× the quietest month

Top search term

merino wool underwear men143K searches a year

Listings sell for $41.94 on average, from $18.80 to $98.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $41.94 that is $0 to $4K a year per listing.

Average price

$41.94inside the $15 to $100 sweet spot

Price range

$18.80–$98.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

0.8%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #3,666 within Underwear. It carries 2,551 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

99%

Out of stock, average day

10.4%

Average rank

#3,666in Underwear

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

2,551per listing

Listings tracked

93

29 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

29

Successful launches

5Amazon's first-year sales bar

Average brand age

47 months