Merino Wool T Shirts for Men

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $319K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-13.7%

Conversion, latest week

0.5%

Market size, estimated

$319Ka year

Peak month

December5.3× the quietest month

Top search term

merino wool shirt women321K searches a year

Listings sell for $39.33 on average, from $9.01 to $79.38. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $39.33 that is $0 to $4K a year per listing.

Average price

$39.33inside the $15 to $100 sweet spot

Price range

$9.01–$79.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

9.8%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #593 within Active Base Layers. It carries 1,658 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#593in Active Base Layers

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

1,658per listing

Listings tracked

122

36 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

36

Successful launches

3Amazon's first-year sales bar

Average brand age

42 months