Merino Wool Sweaters for Men

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -57.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months

230K

Growth, 90 days vs prior 90

-57.9%

Conversion, latest week

0.2%

Market size, estimated

$26Ka year

Peak month

December10.1× the quietest month

Top search term

merino wool sweater52K searches a year

Listings sell for $49.73 on average, from $11.02 to $176.73. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $49.73 that is $0 to $5K a year per listing.

Average price

$49.73inside the $15 to $100 sweet spot

Price range

$11.02–$176.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

14.9%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #453 within Sweaters. It carries 2,144 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

97%

Out of stock, average day

13.3%

Average rank

#453in Sweaters

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

2,144per listing

Listings tracked

98

18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months