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Merino Wool Sweater Womens

Fail

The top 5 brands take 100% of clicks, so Merino Wool Sweater Womens is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$90K/yr874K searches / yr
90-day growth
-23.3%search demand this quarter
Competition
33%top-5 click share · 4 brands · 7 sellers

Flapen Score

Merino Wool Sweater Womens against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Merino Wool Sweater Womens is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Merino Wool Sweater Womens market on Amazon at a glance

Shoppers on Amazon United States searched for Merino Wool Sweater Womens 874K times last year and spent an estimated $90K. All 4 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 874K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
874K
Growth, 90 days vs prior 90
-23.3%
Conversion, latest week
0.5%
Market size, estimated
$90Ka year
Peak month
December5.3× the quietest month
Top search term
arach & cloz womens105K searches a year

02 · Price

A sale here is worth $22.37.

Listings sell for $22.37 on average, from $11.36 to $59.12. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $22.37 that is $0 to $2K a year per listing.

Average price
$22.37inside the $15 to $100 sweet spot
Price range
$11.36–$59.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
9.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #250 within Sweaters. It carries 1,011 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#250in Sweaters
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,011per listing
Listings tracked
51

04 · Newcomers

8 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
8Amazon's first-year sales bar
Average brand age
31 months

Products

Top Merino Wool Sweater Womens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

4 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

33%

Top 20: 68%

Open market

0%

  • Brand 194%
  • Brand 23%
  • Brand 32%
  • Brand 41%

Demand

Merino Wool Sweater Womens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Merino Wool Sweater Womens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • arach & cloz womens105K/yr
  • arach & cloz womens sweater188K/yr
  • arach and cloz womens tops46K/yr
  • arach&cloz65K/yr
  • merino wool sweater women118K/yr
  • merino wool sweater52K/yr
  • arach and cloz26K/yr
  • arach & cloz16K/yr
  • aroch and cloz womens sweater15K/yr
  • arach12K/yr

Reviews and returns

What reviews say buyers love and hate about Merino Wool Sweater Womens

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
9.1%of orders come back
“Runs large”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Merino Wool Sweater Womens questions

Answered from the same tracked data.