Merino Wool Shirt Women

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $440K a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

-27.7%

Conversion, latest week

0.6%

Market size, estimated

$440Ka year

Peak month

November2.3× the quietest month

Top search term

merino wool shirt women321K searches a year

Listings sell for $40.64 on average, from $9.01 to $90.44. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $40.64 that is $0 to $4K a year per listing.

Average price

$40.64inside the $15 to $100 sweet spot

Price range

$9.01–$90.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

9.8%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #1,052 within Active Base Layers. It carries 1,559 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#1,052in Active Base Layers

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

1,559per listing

Listings tracked

137

45 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

45

Successful launches

7Amazon's first-year sales bar

Average brand age

42 months