Merino Wool Dress Socks

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months

91K

Growth, 90 days vs prior 90

-21.1%

Conversion, latest week

3.4%

Market size, estimated

$74Ka year

Peak month

December4.1× the quietest month

Top search term

merino wool dress socks for men25K searches a year

Listings sell for $23.69 on average, from $9.69 to $54.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $23.69 that is $0 to $2K a year per listing.

Average price

$23.69inside the $15 to $100 sweet spot

Price range

$9.69–$54.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #198 within Socks & Hosiery. It carries 3,910 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#198in Socks & Hosiery

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

3,910per listing

Listings tracked

52

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

60 months