Merino Wool Bra

Shoppers searched for this 357K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +56.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months

357K

Growth, 90 days vs prior 90

+56.6%

Conversion, latest week

0.2%

Market size, estimated

$30Ka year

Top search term

merino wool bra104K searches a year

Listings sell for $35.55 on average, from $9.79 to $89.07. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $35.55 that is $0 to $4K a year per listing.

Average price

$35.55inside the $15 to $100 sweet spot

Price range

$9.79–$89.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

12.2%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #1,186 within Lingerie. It carries 2,025 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

95%

Out of stock, average day

6.0%

Average rank

#1,186in Lingerie

Average rating

3.90 starsAmazon United States average 4.42 stars

Average reviews

2,025per listing

Listings tracked

155

75 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

75

Successful launches

5Amazon's first-year sales bar

Average brand age

42 months