Merino Wool Base Layer Women

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $322K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-15.8%

Conversion, latest week

0.5%

Market size, estimated

$322Ka year

Peak month

February3.3× the quietest month

Top search term

merino wool shirt women321K searches a year

Listings sell for $40.57 on average, from $9.01 to $90.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $40.57 that is $0 to $4K a year per listing.

Average price

$40.57inside the $15 to $100 sweet spot

Price range

$9.01–$90.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

10.2%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #1,287 within Active Base Layers. It carries 1,645 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#1,287in Active Base Layers

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

1,645per listing

Listings tracked

150

46 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

46

Successful launches

4Amazon's first-year sales bar

Average brand age

42 months