Merino Wool Base Layer Kids

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -79.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months

96K

Growth, 90 days vs prior 90

-79.1%

Conversion, latest week

0.2%

Market size, estimated

$11Ka year

Peak month

January12.9× the quietest month

Top search term

merino wool base layer kids21K searches a year

Listings sell for $46.18 on average, from $13.01 to $108.00. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $46.18 that is $0 to $5K a year per listing.

Average price

$46.18inside the $15 to $100 sweet spot

Price range

$13.01–$108.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

6.9%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #632 within Clothing. It carries 363 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

99%

Out of stock, average day

10.7%

Average rank

#632in Clothing

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

363per listing

Listings tracked

75

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months