Merida Costume
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.73avg listing price — sweet spot $15–$100
Price range
Great$9.01–$50.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,207.09avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 123K searches
Is merida costume profitable on Amazon?
According to Flapen's Amazon United States niche tracking, merida costume is a $10K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 35/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
merida costume market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $26K–$32K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #12,496
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 62%
- Out of stock
- 13.4%
- Avg brand age
- 39 months
- Avg seller age
- 161 days
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
43
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
41%
Top 20: 86%
Open market
16%
- Disney34%
- Ruikajia12%
- Disguise12%
- Dressy Daisy11%
- GRACEART9%
- Jurebecia6%
- Open — no brand owns it (6 brands, 16%)
merida costume demand & seasonality
Weekly Amazon search volume, last 89 weeks — -22.4% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 6.3×
Top merida costume search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- merida costume for girls51K/yr
- merida dress21K/yr
- merida costume26K/yr
- merida dress for girls6K/yr
- brave costume for girls12K/yr
- brave costume6K/yr
Top merida costume products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Little Girls Princess Fantasy Nightgown Merida-Brave 3T
Disney$19.654.8★21,893 rev
Disney Little Girls Princess Fantasy Nightgown Merida-Brave 4T
Disney$19.834.8★21,893 rev
Disney Big Girls Princess Fantasy Nightgown Merida-Brave 6
Disney$17.414.8★21,893 rev
GRACEART Womens Renaissance Medieval Dress Green Princess Gown Long Sleeve Floor Length Costume for Halloween Cosplay Renaissance Festival
GRACEART$41.334.5★111 rev
Ruikajia Brave Princess Cosplay Costume Brave Merida Dresses for Toddler (Blue 5T)
Ruikajia$13.874.8★10 rev
Newest
by launch date
Disney Store Official Princess Merida Halloween Costume for Kids - Disney Princess Dresses for Girls - Dress up Clothes for Pretend Play - Brave Costume - Size 5/6
Disney Store$50.27128 rev
Dressy Daisy Little Girls Princess Gown Medieval Costume Renaissance Dress Up for Halloween Birthday Party Cosplay Role Play Outfit Size 5-6
Dressy Daisy$31.0526 rev
Dressy Daisy Girls Princess Costume Gown Medieval Renaissance Dress Up Outfit for Halloween Cosplay Birthday Party Tea Photo Shoot Size 8-10
Dressy Daisy$31.8326 rev
GRACEART Womens Renaissance Medieval Dress Green Princess Gown Long Sleeve Floor Length Costume for Halloween Cosplay Renaissance Festival
GRACEART$38.14111 rev
AmzBarley Girls Nightgowns Princess Nightgown Pajamas Nightdress for Little Kids Nightie Sleepwear Flutter Sleeve Night Gown Sleep Dress Dark Green01 Size 6(5-6Years)
AmzBarley$9.191,012 rev
Trending
90-day click momentum
Disney Little Girls Princess Fantasy Nightgown Pocahontas 4T
Disney$19.744.8★
Ruikajia Brave Princess Cosplay Costume Brave Merida Dresses for Toddler (Blue 7T)
Ruikajia$15.934.8★
Ruikajia Adult Women Princess Merida Brave Costume Halloween Cosplay Dress up Large
Ruikajia$21.523.9★
Little Girls Princess Dress Merida Costume Dress Party Carnival Fancy Dress Hallowen Cosplay 6T
Choadam$26.094.5★
Disney Big Girls Princess Fantasy Nightgown Merida-Brave 8
Disney$18.784.8★
What reviews say buyers love and hate about merida costume
What buyers praise and complain about, mined from review topics.What buyers love
“True to size”
“way higher quality than I expected”
“Price point was fantastic”
“The material was comfortable and good quality”
“Exactly as pictured”
“Beautiful and comfortable”
“Vibrant color”
“remaining free of wrinkles after many washes”
“so good for warm weather”
“great fabric/stitching quality”
What buyers complain about
“there are quite a few seams loose”
“probably hard for little kids to use”
“Cheap material and print”
“Merida would break this”
“since it looks repackaged”
“feels like such a waste of money for something so low quality”
“They don't look like the ones in the pictures”
“makes it fit smaller for us anyway”
“It's very thin”
“so not the best option for messy brave girls”
Top return reasons
Common merida costume questions
- Is merida costume profitable to sell on Amazon United States?
- The niche generates $10K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.4%. Flapen's verdict: Skip it (35/100).
- How competitive is the merida costume niche?
- 12 brands and 43 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in merida costume?
- Top complaints mined from reviews: Stitch/Finish/Polish, Ease Of Use, Print Quality. The return rate is 4.3%.
- When does demand for merida costume peak?
- Demand peaks in Sep–Oct; the busiest month runs 6.3× the quietest.
- What does it cost to enter the merida costume niche?
- Listings span $9.01–$50.27; the average listing price is $25.73 (sweet spot $15–$100). The average incumbent carries 4,207 reviews — the moat a new listing must climb.