Merida Costume
FailShoppers spend an estimated $10K a year here, so Merida Costume is a Fail.
- Flapen Score
- 35 / 100Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 4535
- Market size
- $10K/yr123K searches / yr
- 90-day growth
- -22.4%search demand this quarter
- Competition
- 41%top-5 click share · 12 brands · 43 sellers
Flapen Score
Merida Costume against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Merida Costume is stronger. Inside it, weaker.
Market
The Merida Costume market on Amazon at a glance
Shoppers on Amazon United States searched for Merida Costume 123K times last year and spent an estimated $10K. The top 5 brands take 78% of clicks. Demand peaks in Sep–Oct. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.
- Searches, last 12 months
- 123K
- Growth, 90 days vs prior 90
- -22.4%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $10Ka year
- Peak month
- October6.3× the quietest month
- Top search term
- merida costume for girls51K searches a year
02 · Price
A sale here is worth $25.73.
Listings sell for $25.73 on average, from $9.01 to $50.27. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $25.73 that is $0 to $3K a year per listing.
- Average price
- $25.73inside the $15 to $100 sweet spot
- Price range
- $9.01–$50.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #12,496 within Girls. It carries 4,207 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 91%
- Out of stock, average day
- 13.4%
- Average rank
- #12,496in Girls
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 4,207per listing
- Listings tracked
- 34
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Merida Costume products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Disney Little Girls Princess Fantasy Nightgown Merida-Brave 3T
- Price
- $19.65
- Rating
- 4.8/5
- Reviews
- 21,893
- Age
- 3y ago

Disney Little Girls Princess Fantasy Nightgown Merida-Brave 4T
- Price
- $19.83
- Rating
- 4.8/5
- Reviews
- 21,893
- Age
- 3y ago

Disney Big Girls Princess Fantasy Nightgown Merida-Brave 6
- Price
- $17.41
- Rating
- 4.8/5
- Reviews
- 21,893
- Age
- 3y ago

GRACEART Womens Renaissance Medieval Dress Green Princess Gown Long Sleeve Floor Length Costume for Halloween Cosplay Renaissance Festival
- Price
- $41.33
- Rating
- 4.5/5
- Reviews
- 111
- Age
- 3y ago

Ruikajia Brave Princess Cosplay Costume Brave Merida Dresses for Toddler (Blue 5T)
- Price
- $13.87
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 5y ago
Trending
estimated 90-day click momentum
Disney Little Girls Princess Fantasy Nightgown Pocahontas 4T
- Price
- $19.74
- Rating
- 4.8/5
- Reviews
- 21,893
- Age
- 3y ago

Ruikajia Brave Princess Cosplay Costume Brave Merida Dresses for Toddler (Blue 7T)
- Price
- $15.93
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 5y ago

Ruikajia Adult Women Princess Merida Brave Costume Halloween Cosplay Dress up Large
- Price
- $21.52
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 2y ago

Little Girls Princess Dress Merida Costume Dress Party Carnival Fancy Dress Hallowen Cosplay 6T
- Price
- $26.09
- Rating
- 4.5/5
- Reviews
- 224
- Age
- 6y ago

Disney Big Girls Princess Fantasy Nightgown Merida-Brave 8
- Price
- $18.78
- Rating
- 4.8/5
- Reviews
- 21,893
- Age
- 3y ago
Newest
by launch date
Disney Store Official Princess Merida Halloween Costume for Kids - Disney Princess Dresses for Girls - Dress up Clothes for Pretend Play - Brave Costume - Size 5/6
- Price
- $50.27
- Rating
- 4.7/5
- Reviews
- 128
- Age
- 10mo ago

Dressy Daisy Little Girls Princess Gown Medieval Costume Renaissance Dress Up for Halloween Birthday Party Cosplay Role Play Outfit Size 5-6
- Price
- $31.05
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 1y ago

Dressy Daisy Girls Princess Costume Gown Medieval Renaissance Dress Up Outfit for Halloween Cosplay Birthday Party Tea Photo Shoot Size 8-10
- Price
- $31.83
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 1y ago

GRACEART Womens Renaissance Medieval Dress Green Princess Gown Long Sleeve Floor Length Costume for Halloween Cosplay Renaissance Festival
- Price
- $38.14
- Rating
- 4.5/5
- Reviews
- 111
- Age
- 1y ago

AmzBarley Girls Nightgowns Princess Nightgown Pajamas Nightdress for Little Kids Nightie Sleepwear Flutter Sleeve Night Gown Sleep Dress Dark Green01 Size 6(5-6Years)
- Price
- $9.19
- Rating
- 4.7/5
- Reviews
- 1,012
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
43
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 86%
Open market
16%
- Disney34%
- Ruikajia12%
- Disguise12%
- Dressy Daisy11%
- GRACEART9%
- Jurebecia6%
- Open — no brand owns it (6 brands, 16%)
Demand
Merida Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 6.3×
Search terms
Top Merida Costume search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- merida costume for girls51K/yr
- merida dress21K/yr
- merida costume26K/yr
- merida dress for girls6K/yr
- brave costume for girls12K/yr
- brave costume6K/yr
Reviews and returns
What reviews say buyers love and hate about Merida Costume
We read the reviews and the return reasons for every product selling here.
“there are quite a few seams loose”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Merida Costume questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









