Mens Winter

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -84.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months

361K

Growth, 90 days vs prior 90

-84.0%

Conversion, latest week

0.0%

Market size, estimated

$0a year

Top search term

cold weather clothes for men26K searches a year

Listings sell for $25.67 on average, from $10.78 to $75.00. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $25.67 that is $0 to $3K a year per listing.

Average price

$25.67inside the $15 to $100 sweet spot

Price range

$10.78–$75.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

4.2%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #173 within Skullies & Beanies. It carries 19,860 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#173in Skullies & Beanies

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

19,860per listing

Listings tracked

55

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months