Mens Wig

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $325K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-13.7%

Conversion, latest week

1.4%

Market size, estimated

$325Ka year

Peak month

October2.6× the quietest month

Top search term

mens wig222K searches a year

Listings sell for $18.04 on average, from $10.95 to $23.43. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $18.04 that is $5K to $9K a year per listing.

Average price

$18.04inside the $15 to $100 sweet spot

Price range

$10.95–$23.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

9.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #310 within Wigs. It carries 1,393 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#310in Wigs

Average rating

4.14 starsAmazon United States average 4.42 stars

Average reviews

1,393per listing

Listings tracked

17

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months