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Mens White Canvas Shoes

Fail

Buyers convert on only 0.7% of searches, so Mens White Canvas Shoes is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$93K/yr315K searches / yr
90-day growth
-23.3%search demand this quarter
Competition
32%top-5 click share · 17 brands · 32 sellers

Flapen Score

Mens White Canvas Shoes against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mens White Canvas Shoes is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens White Canvas Shoes market on Amazon at a glance

Shoppers on Amazon United States searched for Mens White Canvas Shoes 315K times last year and spent an estimated $93K. The top 5 brands take 91% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months
315K
Growth, 90 days vs prior 90
-23.3%
Conversion, latest week
0.7%
Market size, estimated
$93Ka year
Top search term
white vans mens57K searches a year

02 · Price

A sale here is worth $43.22.

Listings sell for $43.22 on average, from $9.70 to $68.69. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $43.22 that is $0 to $4K a year per listing.

Average price
$43.22inside the $15 to $100 sweet spot
Price range
$9.70–$68.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
9.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #718 within Shoes. It carries 4,393 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#718in Shoes
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
4,393per listing
Listings tracked
75

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Mens White Canvas Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

17 rising

Sellers

32

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

32%

Top 20: 59%

Open market

8%

  • Brand 168%
  • Brand 211%
  • Brand 37%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (11 brands, 8%)

Demand

Mens White Canvas Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26DecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 2.1× · 7 of 12 months tracked

Search terms

Top Mens White Canvas Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white vans mens57K/yr
  • mens white vans27K/yr
  • mens white canvas sneakers56K/yr
  • white slip on vans23K/yr
  • mens white canvas shoes15K/yr
  • white vans slip on18K/yr
  • white vans men14K/yr
  • white canvas sneakers men9K/yr
  • vans white shoes women12K/yr
  • vans white shoes men11K/yr

Reviews and returns

What reviews say buyers love and hate about Mens White Canvas Shoes

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Comfort-Overall”
31%of negative reviews mention “Size-Overall”
9.0%of orders come back
“The fit feels tight”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mens White Canvas Shoes questions

Answered from the same tracked data.