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Mens Wallet Trifold

Fail

Demand is soft, at -20.4% this quarter, so Mens Wallet Trifold is a Fail.

Filters No Dominant Brand
Flapen Score
49
49 / 100Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$198K/yr330K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
31%top-5 click share · 34 brands · 68 sellers

Flapen Score

Mens Wallet Trifold against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mens Wallet Trifold is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Mens Wallet Trifold market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Wallet Trifold 330K times last year and spent an estimated $198K. The top 5 brands take 47% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 330K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $198K a year.

Searches, last 12 months
330K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
2.1%
Market size, estimated
$198Ka year
Peak month
December3.6× the quietest month
Top search term
mens wallet trifold69K searches a year

02 · Price

A sale here is worth $29.22.

Listings sell for $29.22 on average, from $10.19 to $89.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $29.22 that is $0 to $3K a year per listing.

Average price
$29.22inside the $15 to $100 sweet spot
Price range
$10.19–$89.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #147 within Wallets, Card Cases & Money Organizers. It carries 8,059 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#147in Wallets, Card Cases & Money Organizers
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
8,059per listing
Listings tracked
69

04 · Newcomers

16 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
16Amazon's first-year sales bar
Average brand age
48 months

Products

Top Mens Wallet Trifold products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

68

Top-5 brand share

47%

Top 20: 87%

Top-5 click share

31%

Top 20: 64%

Open market

48%

  • Brand 114%
  • Brand 214%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Mens Wallet Trifold search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.6×

Search terms

Top Mens Wallet Trifold search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens wallet trifold69K/yr
  • lumina wallet for men18K/yr
  • revae wallet28K/yr
  • wallet for men trifold33K/yr
  • mens leather bifold wallet29K/yr
  • full grain leather wallets men10K/yr
  • leather bifold wallet27K/yr
  • dockers wallets for men16K/yr
  • levi wallets for men14K/yr
  • mens leather wallets bifold12K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Wallet Trifold

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
4.0%of orders come back
“Not a good fit”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

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FAQ

Common Mens Wallet Trifold questions

Answered from the same tracked data.