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Mens Velvet Blazer

Fail

An estimated 20.5% of orders come back, so Mens Velvet Blazer is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$65K/yr301K searches / yr
90-day growth
-41.6%search demand this quarter
Competition
12%top-5 click share · 28 brands · 34 sellers

Flapen Score

Mens Velvet Blazer against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mens Velvet Blazer is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Velvet Blazer market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Velvet Blazer 301K times last year and spent an estimated $65K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -41.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
301K
Growth, 90 days vs prior 90
-41.6%
Conversion, latest week
0.4%
Market size, estimated
$65Ka year
Peak month
December10.5× the quietest month
Top search term
dinner jackets for men32K searches a year

02 · Price

A sale here is worth $55.72.

Listings sell for $55.72 on average, from $27.01 to $171.22. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $55.72 that is $0 to $6K a year per listing.

Average price
$55.72inside the $15 to $100 sweet spot
Price range
$27.01–$171.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
20.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #102 within Suits & Sport Coats. It carries 1,389 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
9.5%
Average rank
#102in Suits & Sport Coats
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,389per listing
Listings tracked
198

04 · Newcomers

2 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Mens Velvet Blazer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

34

Top-5 brand share

78%

Top 20: 98%

Top-5 click share

12%

Top 20: 32%

Open market

19%

  • Brand 135%
  • Brand 215%
  • Brand 312%
  • Brand 410%
  • Brand 57%
  • Brand 63%

Demand

Mens Velvet Blazer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.5×

Search terms

Top Mens Velvet Blazer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dinner jackets for men32K/yr
  • mens dinner jacket29K/yr
  • mens velvet blazer53K/yr
  • prom jackets for men9K/yr
  • velvet blazer men37K/yr
  • velvet jacket men20K/yr
  • dinner jacket12K/yr
  • party blazers for men7K/yr
  • black velvet blazer men13K/yr
  • velvet tuxedo jacket7K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Velvet Blazer

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Size-Overall”
34%of negative reviews mention “Size-Overall”
20.5%of orders come back
“Too large”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Mens Velvet Blazer questions

Answered from the same tracked data.