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Mens Valentines Underwear

Fail

Demand is soft, at -97.7% this quarter, so Mens Valentines Underwear is a Fail.

Flapen Score
22
22 / 100
Ranks 16,686 of 16,930 Clothing, Shoes & Jewelry niches · −23 vs the category median of 45
Market size
$12K/yr212K searches / yr
90-day growth
-97.7%search demand this quarter
Competition
100%top-5 click share · 3 brands · 5 sellers

Flapen Score

Mens Valentines Underwear against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mens Valentines Underwear is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Valentines Underwear market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Valentines Underwear 212K times last year and spent an estimated $12K. All 3 brands take every click. Flapen scores it 22 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -97.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
-97.7%
Conversion, latest week
0.3%
Market size, estimated
$12Ka year
Top search term
mens valentines underwear31K searches a year

02 · Price

A sale here is worth $21.33.

Listings sell for $21.33 on average, from $15.90 to $26.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.33 that is $0 to $2K a year per listing.

Average price
$21.33inside the $15 to $100 sweet spot
Price range
$15.90–$26.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #1,269 within Underwear. It carries 1,783 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
17.8%
Average rank
#1,269in Underwear
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,783per listing
Listings tracked
4

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Mens Valentines Underwear products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 223%
  • Brand 317%

Demand

Mens Valentines Underwear search demand

Weekly searches over the year. Pick a range.

30K20KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Mens Valentines Underwear search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens valentines underwear31K/yr
  • mens valentine boxers11K/yr
  • mens valentine underwear9K/yr
  • valentines boxers for men20K/yr
  • valentines boxers18K/yr
  • mens valentines boxers17K/yr
  • valentines underwear men12K/yr
  • valentine boxers10K/yr
  • valentine underwear men10K/yr
  • valentine boxers for men18K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Valentines Underwear

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Comfort-Overall”
25%of negative reviews mention “Size-Overall”
2.2%of orders come back
“a bit short”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Mens Valentines Underwear questions

Answered from the same tracked data.