Mens Valentines Underwear
FailDemand is soft, at -97.7% this quarter, so Mens Valentines Underwear is a Fail.
- Flapen Score
- 22 / 100Ranks 16,686 of 16,930 Clothing, Shoes & Jewelry niches · −23 vs the category median of 4522
- Market size
- $12K/yr212K searches / yr
- 90-day growth
- -97.7%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 5 sellers
Flapen Score
Mens Valentines Underwear against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mens Valentines Underwear is stronger. Inside it, weaker.
Market
The Mens Valentines Underwear market on Amazon at a glance
Shoppers on Amazon United States searched for Mens Valentines Underwear 212K times last year and spent an estimated $12K. All 3 brands take every click. Flapen scores it 22 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -97.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.
- Searches, last 12 months
- 212K
- Growth, 90 days vs prior 90
- -97.7%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $12Ka year
- Top search term
- mens valentines underwear31K searches a year
02 · Price
A sale here is worth $21.33.
Listings sell for $21.33 on average, from $15.90 to $26.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.33 that is $0 to $2K a year per listing.
- Average price
- $21.33inside the $15 to $100 sweet spot
- Price range
- $15.90–$26.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #1,269 within Underwear. It carries 1,783 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 17.8%
- Average rank
- #1,269in Underwear
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 1,783per listing
- Listings tracked
- 4
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Mens Valentines Underwear products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
JHKKU Mens Heart Boxer Shorts Valentines Underwear L
- Price
- $20.70
- Rating
- 4.4/5
- Reviews
- 142
- Age
- 2y ago

Happy Socks 2-Pack Love Short Boxers Gift Set Navy L
- Price
- $21.74
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Shinesty Ball Hammock Boxer Brief - Pouch Underwear For Men with Fly - Small Skeletons
- Price
- $26.99
- Rating
- 4.5/5
- Reviews
- 6,871
- Age
- 2y ago

JHKKU Mens Boxer Briefs Valentines Heart Underwear XL
- Price
- $15.90
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 2y ago
Trending
estimated 90-day click momentum
JHKKU Mens Boxer Briefs Valentines Heart Underwear XL
- Price
- $15.90
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 2y ago

Shinesty Ball Hammock Boxer Brief - Pouch Underwear For Men with Fly - Small Skeletons
- Price
- $26.99
- Rating
- 4.5/5
- Reviews
- 6,871
- Age
- 2y ago

JHKKU Mens Heart Boxer Shorts Valentines Underwear L
- Price
- $20.70
- Rating
- 4.4/5
- Reviews
- 142
- Age
- 2y ago

Happy Socks 2-Pack Love Short Boxers Gift Set Navy L
- Price
- $21.74
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago
Newest
by launch date
Happy Socks 2-Pack Love Short Boxers Gift Set Navy L
- Price
- $21.74
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

JHKKU Mens Boxer Briefs Valentines Heart Underwear XL
- Price
- $15.90
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 2y ago

JHKKU Mens Heart Boxer Shorts Valentines Underwear L
- Price
- $20.70
- Rating
- 4.4/5
- Reviews
- 142
- Age
- 2y ago

Shinesty Ball Hammock Boxer Brief - Pouch Underwear For Men with Fly - Small Skeletons
- Price
- $26.99
- Rating
- 4.5/5
- Reviews
- 6,871
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3
Sellers
5
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- JHKKU60%
- Happy Socks23%
- Shinesty17%
Demand
Mens Valentines Underwear search demand
Weekly searches over the year. Pick a range.
Search terms
Top Mens Valentines Underwear search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mens valentines underwear31K/yr
- mens valentine boxers11K/yr
- mens valentine underwear9K/yr
- valentines boxers for men20K/yr
- valentines boxers18K/yr
- mens valentines boxers17K/yr
- valentines underwear men12K/yr
- valentine boxers10K/yr
- valentine underwear men10K/yr
- valentine boxers for men18K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Valentines Underwear
We read the reviews and the return reasons for every product selling here.
“a bit short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Valentines Underwear questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









