Mens Thong Underwear

Shoppers searched for this 5.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $343K a year.

Searches, last 12 months

5.8M

Growth, 90 days vs prior 90

-5.8%

Conversion, latest week

0.4%

Market size, estimated

$343Ka year

Peak month

December1.2× the quietest month

Top search term

mens thong underwear612K searches a year

Listings sell for $16.04 on average, from $4.83 to $69.80. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $16.04 that is $2K to $4K a year per listing.

Average price

$16.04inside the $15 to $100 sweet spot

Price range

$4.83–$69.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.8%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #1,278 within Underwear. It carries 2,346 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

99%

Out of stock, average day

3.4%

Average rank

#1,278in Underwear

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

2,346per listing

Listings tracked

339

92 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

92

Successful launches

3Amazon's first-year sales bar

Average brand age

47 months