Mens Thermal Bottoms
Skip itSoft demand (-84.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.27avg listing price — sweet spot $15–$100
Price range
Great$8.97–$71.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,971.2avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.7%return rate — above 5% kills the launch gate
Market size
Bad$31K$31K/yr · 212K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-84.0%90-day search growth — must beat 0% to launch
Is mens thermal bottoms profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mens thermal bottoms is a $31K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
mens thermal bottoms market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $68K–$82K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #124
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 5.7%
- Avg brand age
- 54 months
- Avg seller age
- 157 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
56
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
35%
Top 20: 71%
Open market
16%
- Carhartt27%
- WEERTI25%
- Fruit of the Loom21%
- TELALEO5%
- JZCreater4%
- MERIWOOL2%
- Open — no brand owns it (12 brands, 16%)
mens thermal bottoms demand & seasonality
Weekly Amazon search volume, last 104 weeks — -84.0% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 21.4×
Top mens thermal bottoms search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- pantalon termico13K/yr
- base layer pants10K/yr
- carhartt thermals for men44K/yr
- carhartt base layer14K/yr
- fruit of the loom long johns for men10K/yr
- carhartt base layer men14K/yr
- fruit of the loom thermal9K/yr
- waffle long johns8K/yr
- carhartt thermal12K/yr
- base layer pants men7K/yr
Top mens thermal bottoms products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WEERTI Thermal Underwear for Men Long Johns with Fleece Lined Base Layer Men Cold Weather Top Bottom-Black L
WEERTI$27.824.6★13,949 rev
Fruit of The Loom Mens Recycled Waffle Thermal Underwear Bottom Black Medium
Fruit of the Loom$17.514.6★24,409 rev
Carhartt Mens Force Midweight Stretch Base Layer Pant Black Heather XX-Large
Carhartt$22.084.6★51 rev
Carhartt Mens Force Midweight Stretch Base Layer Crewneck Black Heather X-Large
Carhartt$25.775.0★29 rev
WEERTI Thermal Underwear for Men Long Johns with Fleece Lined Base Layer Men Cold Weather Top Bottom-Black M
WEERTI$27.894.6★13,949 rev
Newest
by launch dateFruit of The Loom Mens Recycled Waffle Thermal Underwear Bottom Black Medium
Fruit of the Loom$17.5124,409 rev
Fruit of the Loom Mens Recycled Waffle Thermal Underwear Crew Top (Pack of 1) Natural X-Large
Fruit of the Loom$19.3414,183 rev
Fruit of The Loom Mens Recycled Waffle Thermal Underwear Set (Top and Bottom) Black Large
Fruit of the Loom$28.805,471 rev
Fruit of the Loom Mens Recycled Waffle Thermal Underwear Bottom Natural Medium
Fruit of the Loom$18.6224,409 rev
Fruit of The Loom Mens 2-Pack Recycled Waffle Thermal Underwear Bottom Black/Greystone Heather Medium
Fruit of the Loom$28.6324,409 rev
Trending
90-day click momentumFruit of The Loom Mens 2-Pack Recycled Waffle Thermal Underwear Bottom Black/Greystone Heather Medium
Fruit of the Loom$28.634.6★
Fruit of The Loom Mens 3-Pack Recycled Waffle Thermal Underwear Bottom Black/Greystone Heather/Natural Large
Fruit of the Loom$34.424.6★
TELALEO 5 Pack Mens Compression Pants for Workout Running Basketball Football-Sports Baselayer Leggings L
TELALEO$23.504.7★
MERIWOOL Mens Base Layer 100% Merino Wool Thermal Pants Army Green
MERIWOOL$59.854.7★
WEERTI Thermal Underwear for Men Long Johns with Fleece Lined Base Layer Men Cold Weather Top Bottom-Black L
WEERTI$27.824.6★
What reviews say buyers love and hate about mens thermal bottoms
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and warm”
“Fit as expected”
“well made”
“These pants are super comfortable”
“Great Value for the money”
“Soft and warm”
“Very durable”
“the material feels breathable”
“As described”
“Great for workouts”
What buyers complain about
“item runs large”
“The elasticity of the leggings material is really poor”
“Not thick material”
“Don't Buy: Poorly Stitched”
“Inferior quality”
“Not the same as classic white set”
“Would not recommend for warmth”
“uncomfortable”
“Sent OPENED and WORN product”
“Shrinkage, wash one time and you have to pull them I thru them a way”
Top return reasons
Common mens thermal bottoms questions
- Is mens thermal bottoms profitable to sell on Amazon United States?
- The niche generates $31K/yr across 46 tracked products. 7 of 11 products launched in the last 360 days are still selling. 90-day search growth is -84.0%. Flapen's verdict: Skip it (33/100).
- How competitive is the mens thermal bottoms niche?
- 18 brands and 56 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in mens thermal bottoms?
- Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 5.7% — above our launch gate.
- When does demand for mens thermal bottoms peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 21.4× the quietest.
- What does it cost to enter the mens thermal bottoms niche?
- Listings span $8.97–$71.01; the average listing price is $27.27 (sweet spot $15–$100). The average incumbent carries 8,971 reviews — the moat a new listing must climb.