Mens Thermal Bottoms
FailDemand is soft, at -84.0% this quarter, so Mens Thermal Bottoms is a Fail.
- Flapen Score
- 33 / 100Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 4533
- Market size
- $31K/yr212K searches / yr
- 90-day growth
- -84.0%search demand this quarter
- Competition
- 35%top-5 click share · 18 brands · 56 sellers
Flapen Score
Mens Thermal Bottoms against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mens Thermal Bottoms is stronger. Inside it, weaker.
Market
The Mens Thermal Bottoms market on Amazon at a glance
Shoppers on Amazon United States searched for Mens Thermal Bottoms 212K times last year and spent an estimated $31K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -84.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.
- Searches, last 12 months
- 212K
- Growth, 90 days vs prior 90
- -84.0%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $31Ka year
- Peak month
- December21.4× the quietest month
- Top search term
- pantalon termico13K searches a year
02 · Price
A sale here is worth $27.27.
Listings sell for $27.27 on average, from $8.97 to $71.01. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $27.27 that is $0 to $3K a year per listing.
- Average price
- $27.27inside the $15 to $100 sweet spot
- Price range
- $8.97–$71.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 5.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #124 within Active Base Layers. It carries 8,971 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 100%
- Out of stock, average day
- 5.7%
- Average rank
- #124in Active Base Layers
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 8,971per listing
- Listings tracked
- 46
04 · Newcomers
7 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Mens Thermal Bottoms products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
18 rising
Sellers
56
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
35%
Top 20: 71%
Open market
16%
- Brand 127%
- Brand 225%
- Brand 321%
- Brand 45%
- Brand 54%
- Brand 62%
- Open — no brand owns it (12 brands, 16%)
Demand
Mens Thermal Bottoms search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 21.4×
Search terms
Top Mens Thermal Bottoms search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pantalon termico13K/yr
- base layer pants10K/yr
- carhartt thermals for men44K/yr
- carhartt base layer14K/yr
- fruit of the loom long johns for men10K/yr
- carhartt base layer men14K/yr
- fruit of the loom thermal9K/yr
- waffle long johns8K/yr
- carhartt thermal12K/yr
- base layer pants men7K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Thermal Bottoms
We read the reviews and the return reasons for every product selling here.
“item runs large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Thermal Bottoms questions
Answered from the same tracked data.









