Mens String Bikini Underwear

Shoppers searched for this 380K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months

380K

Growth, 90 days vs prior 90

+10.9%

Conversion, latest week

0.7%

Market size, estimated

$59Ka year

Peak month

July1.3× the quietest month

Top search term

mens bikini56K searches a year

Listings sell for $23.07 on average, from $5.27 to $49.62. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $23.07 that is $0 to $2K a year per listing.

Average price

$23.07inside the $15 to $100 sweet spot

Price range

$5.27–$49.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.4%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #60 within Underwear. It carries 4,384 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

99%

Out of stock, average day

2.2%

Average rank

#60in Underwear

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

4,384per listing

Listings tracked

72

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

3Amazon's first-year sales bar

Average brand age

48 months