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Mens Small Backpack for Travel

Fail

The top 5 brands take 99% of clicks, so Mens Small Backpack for Travel is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$104K/yr266K searches / yr
90-day growth
+52.7%search demand this quarter
Competition
48%top-5 click share · 7 brands · 24 sellers

Flapen Score

Mens Small Backpack for Travel against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mens Small Backpack for Travel is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Small Backpack for Travel market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Small Backpack for Travel 266K times last year and spent an estimated $104K. The top 5 brands take 99% of clicks. Demand peaks in Jul–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +52.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
266K
Growth, 90 days vs prior 90
+52.7%
Conversion, latest week
1.5%
Market size, estimated
$104Ka year
Peak month
October3.6× the quietest month
Top search term
waterfly crossbody sling backpack75K searches a year

02 · Price

A sale here is worth $27.08.

Listings sell for $27.08 on average, from $8.95 to $58.21. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $27.08 that is $3K to $7K a year per listing.

Average price
$27.08inside the $15 to $100 sweet spot
Price range
$8.95–$58.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #143 within Handbags & Shoulder Bags. It carries 8,677 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#143in Handbags & Shoulder Bags
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
8,677per listing
Listings tracked
34

04 · Newcomers

7 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
7Amazon's first-year sales bar
Average brand age
39 months

Products

Top Mens Small Backpack for Travel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

24

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

1%

  • Brand 194%
  • Brand 22%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Mens Small Backpack for Travel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct · busiest ÷ quietest = 3.6×

Search terms

Top Mens Small Backpack for Travel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waterfly crossbody sling backpack75K/yr
  • waterfly35K/yr
  • waterfly backpack22K/yr
  • waterfly sling bag24K/yr
  • mens day bag14K/yr
  • day bag for men14K/yr
  • travel day bag11K/yr
  • day bags for women14K/yr
  • day bag for travel10K/yr
  • g4free sling bag12K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Small Backpack for Travel

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
6.2%of orders come back
“It's small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mens Small Backpack for Travel questions

Answered from the same tracked data.