Is mens silk robe profitable to sell on Amazon United States?

The niche generates $145K/yr across 40 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Skip it (43/100).

How competitive is the mens silk robe niche?

15 brands and 17 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in mens silk robe?

Top complaints mined from reviews: Value For Money, Size-Overall, Thickness. The return rate is 7.2% — above our launch gate.

When does demand for mens silk robe peak?

Demand peaks in Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the mens silk robe niche?

Listings span $16.74–$358.23; the average listing price is $57.30 (sweet spot $15–$100). The average incumbent carries 678 reviews — the moat a new listing must climb.

Mens Silk Robe

Skip it

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Avg price

Great$57.30

avg listing price — sweet spot $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good677.95

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Market size

Okay$145K

$145K/yr · 295K searches

Growth

Okay+0.7%

90-day search growth — must beat 0% to launch

Price range

Bad$16.74–$358.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad7.2%

return rate — above 5% kills the launch gate

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals High Returns High Price

Is mens silk robe profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mens silk robe is a $145K/yr Amazon United States market (295K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

mens silk robe market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $115K–$143K; units × avg price
Conversion rate: 0.9%
Avg BSR: #161
Page quality: 0%
Prime: 93%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 185 days

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

42%

Top 20: 80%

Open market

18%

SWOMOG33%
Vulcanodon16%
TONY AND CANDICE14%
COLD POSH9%
Sanraflic6%
N&D Eyong3%
Open — no brand owns it (9 brands, 18%)

mens silk robe demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.5×

Open Trend

Top mens silk robe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mens silk robe75K/yr +0.7%0.6% conv.
silk robe men51K/yr +7.5%0.7% conv.
mens satin robe32K/yr +2.4%0.5% conv.
silk robe for men19K/yr +8.2%0.7% conv.
satin robe men16K/yr +5.6%0.4% conv.
silk robes for men15K/yr +12.8%0.4% conv.
men silk robe11K/yr +13.7%0.4% conv.
mens silk robes9K/yr +15.8%0.4% conv.
mens robe silk9K/yr -3.8%0.6% conv.
mens sexy robe9K/yr -16.0%0.1% conv.

All search terms

Top mens silk robe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vulcanodon Mens Satin Robe Lightweight Mens Luxurious Silk Kimono Bathrobe(BLACK L/XL)

Vulcanodon$20.894.4★345 rev

Tony & Candice Mens Satin Robe Lightweight Long Sleeve Silk Kimono Bathrobe with Shorts Set SleepwearX-Large Burgundy with Black Collar)

TONY AND CANDICE$26.774.5★1,759 rev

SWOMOG Mens 3 Pcs Robe Silk Satin Kimono Bathrobe with Shorts&Pants Set Lightweight Soft Sleepwear

SWOMOG$32.824.6★593 rev

SWOMOG Mens Satin Robe Lightweight Long Sleeve Silk Kimono Bathrobe with Shorts Set Sleepwear

SWOMOG$26.814.4★664 rev

TONY AND CANDICE Mens Satin Robe Lightweight Long Sleeve Silk Kimono Bathrobe with Shorts Set SleepwearMedium Burgundy with Black Collar

TONY AND CANDICE$26.534.5★1,759 rev

Newest

by launch date

SWOMOG 3Pcs Mens Satin Robe Silk Satin Kimono Bathrobe with Shorts&Pants Set Soft Lightweight Nightwear

SWOMOG$34.9372 rev

1y ago

VOGMATE Mens Kimono Robe with Shorts 2 Pieces Silky Pajama Set Lightweight Satin Bathrobe Soft Sleepwear Champagne M

VOGMATE$20.2378 rev

1y ago

SWOMOG Mens Silk Robe with Shorts Set Satin Long Sleeve Kimono Bathrobe Blue Dragon Medium

SWOMOG$30.97885 rev

2y ago

Ginell Mens 100% Mulberry Silk Robe 19 Momme Paisley Kimono Dressing Gown

Ginell$134.2439 rev

2y ago

Tara Sartoria Luxury Artisan Silk Robes For Men Pure Natural Mulberry Mens Silk Robes 27 Momme

Tara Sartoria$358.2316 rev

3y ago

What reviews say buyers love and hate about mens silk robe

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall19%

“Comfortable”

Soft Feel16%

“Soft and comfortable”

Size-Overall12%

“Fit well, size is accurate”

Quality-Overall10%

“Surprisingly decent robe”

Material Quality9%

“The fabric is made of washable satin and has a shiny smooth, surface that is lightweight and comfortable”

Weight Light6%

“Lightweight robe”

Durability3%

“durable”

Value For Money2%

“Great value”

Design-Overall2%

“The design is really cool also”

Suitability Hot Weather2%

“The material feel so good on fresh clean skin especially for summertime will recommend to buy”

What buyers complain about

Value For Money15%

“Not worth the money”

Size-Overall12%

“Very poor fit”

Thickness10%

“Very thick and heavy as well”

Quality-Overall7%

“Cheap”

Machine Wash Suitability3%

“But dont know how they will hold up in the washing machine”

Pockets/Compartments3%

“No pockets”

Shoulder Fit3%

“I find it to be a little tight in the shoulders”

Strap/String Quality3%

“one has to tie the thin strap so tightly that its difficult to untie”

Transparency3%

“See through”

Material Quality3%

“Its not satin or silk, its polyester”

Top return reasons

Size-Overall43%

Material Quality10%

Shoulder Fit7%

Length5%

Waist Fit4%

Sleeve Fit4%

Quality-Overall4%

Advertised Vs Actual Product3%

Color3%

Chest Fit3%

Common mens silk robe questions

Is mens silk robe profitable to sell on Amazon United States?: The niche generates $145K/yr across 40 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Skip it (43/100).
How competitive is the mens silk robe niche?: 15 brands and 17 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in mens silk robe?: Top complaints mined from reviews: Value For Money, Size-Overall, Thickness. The return rate is 7.2% — above our launch gate.
When does demand for mens silk robe peak?: Demand peaks in Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the mens silk robe niche?: Listings span $16.74–$358.23; the average listing price is $57.30 (sweet spot $15–$100). The average incumbent carries 678 reviews — the moat a new listing must climb.