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Mens Shorts

Mens Shorts clears our launch bar: a $7.7M/yr market growing +89.2% this quarter with returns at 4.7%.

Flapen Score

68
Launch it

Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +23 vs the category median of 45

Market size 100Growth 87Conversion 12Competition 91Returns 29Price range 74Avg price 90Brand share 82Review moat 19Quality gap 47
This niche Category average · 16,930 niches

Is Mens Shorts profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Mens Shorts is a $7.7M/yr Amazon United States market (40.2M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Launch it — 68/100.

Mens Shorts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +89.2% over the last 90 days and 0.9% of searches end in a purchase.

$7.7M

revenue / yr

Units sold / yr400K
Search volume / yr+89.2%40.2M
Conversion rate0.9%
Avg price$20.86

Who owns the niche?

The top 5 brands hold 53% of demand, so 47% of the market is open.

47%

open market share

Brands · sellers44 · 92
Top-5 product click share24%
Open market47%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 104 products

Sponsored placement95%
New entrants (1y)14· 14 succeeded
Avg rating4.5★
Avg reviews15,863

Top Mens Shorts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

$0$154K$308K$462K$617K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 rising

Sellers

92

Top-5 brand share

53%

Top 20: 86%

Top-5 click share

24%

Top 20: 50%

Open market

43%

  • Amazon Essentials20%
  • NY Threads10%
  • Wrangler Authentics8%
  • BALENNZ8%
  • JMIERR7%
  • Barjneel4%

Mens Shorts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume40.2MCVR0.9%Products104Brands44Top 5 Brands53%OOS Rate0.0%Rating4.5★Reviews15,863Avg BSR#94
2.3M1.8MHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 5.0×

Top Mens Shorts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mens shorts10.0M/yr
  • shorts5.2M/yr
  • shorts for men2.0M/yr
  • mens cargo shorts2.1M/yr
  • cargo shorts for men1.8M/yr
  • mens athletic shorts1.6M/yr
  • shorts men2.5M/yr
  • mens shorts casual1.3M/yr
  • men shorts1.3M/yr
  • gym shorts men1.7M/yr

What reviews say buyers love and hate about Mens Shorts

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Size-Overall21%

Excellent Fit

Comfort-Overall17%

It is comfortable

Quality-Overall12%

They appear well made

Value For Money12%

Great DEAL

Material Quality3%

Lightweight good material

What buyers complain about

55% of reviews
Size-Overall22%

Too short

Quality-Overall8%

Low Quality

Material Quality5%

Dont like the material

Thickness5%

Cheap very thin

Pockets/Compartments3%

they came with no pockets

Mens Shorts return rate & reasons

Why buyers send it back, as a share of all return requests.

4.7%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
47%
2Waist Fit
15%
3Length
9%
4Material Quality
6%
5Inseam Fit
4%

Common Mens Shorts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mens Shorts 68/100 on Amazon United States — Launch it. The niche generates $7.7M/yr across 104 tracked products. 14 of 14 products launched in the last 360 days are still selling. Search demand moved +89.2% over the last 90 days.
Search demand for Mens Shorts on Amazon United States peaks in Mar–Apr–May–Jun–Jul, where the busiest month runs 5.0× the quietest.