mens shorts
Launch itA $7.7M/yr market growing +89.2% this quarter with returns at 4.7% — clears our launch bar.
Market size
Incredible$7.7M$7.7M/yr · 40.2M searches
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$20.86avg listing price — sweet spot $15–$100
Growth
Great+89.2%90-day search growth — must beat 0% to launch
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Good$6.77–$38.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.7%return rate — above 5% kills the launch gate
Review moat
Bad15,863.08avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, mens shorts is a $7.7M/yr Amazon United States market (40.2M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Launch it — 68/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
mens shorts market data
- Units sold / yr
- 300K–400K
- avg 4,000–5,000/product
- Revenue / yr
- $6.3M–$8.3M
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #94
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 28 months
- Avg seller age
- 127 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
92
Top-5 brand share
53%
Top 20: 86%
Top-5 click share
24%
Top 20: 50%
Open market
43%
- Amazon Essentials20%
- NY Threads10%
- Wrangler Authentics8%
- BALENNZ8%
- JMIERR7%
- Barjneel4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +89.2% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 5.0×
Top mens shorts search terms
- mens shorts10.0M/yr
- shorts5.2M/yr
- shorts for men2.0M/yr
- mens cargo shorts2.1M/yr
- cargo shorts for men1.8M/yr
- mens athletic shorts1.6M/yr
- shorts men2.5M/yr
- mens shorts casual1.3M/yr
- men shorts1.3M/yr
- gym shorts men1.7M/yr
Top mens shorts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BALENNZ Athletic Shorts for Men with Pockets and Elastic Waistband Quick Dry Activewear
BALENNZ$22.724.6★32,754 rev
NY Threads Mens Athletic Shorts Quick Dry Loose-Fit Lightweight Running Workout Gym Shorts with Pockets Large Black
NY Threads$6.774.5★5,599 rev
Kinglaman 4 Pack Mens 2 in 1 Running Workout Shorts with Liner Gym Athletic Quick Dry Sport Shorts with Pockets 2 Black 1 Blue 1 Gray Large
Kinglaman$35.404.5★1,798 rev
Amazon Essentials Mens Athletic Basketball Gym Shorts Breathable Moisture Wicking Performance Tech Loose-Fit Training Shorts with Elastic Waist Pack of 2 Black/Olive XX-Large
Amazon Essentials$13.254.6★76,073 rev
Wrangler Authentics Mens Classic Cargo Stretch Short Gunmetal 36
Wrangler Authentics$22.754.6★9,735 rev
Newest
by launch dateWrangler Authentics Mens Classic Cargo Stretch Short Gunmetal 36
Wrangler Authentics$22.759,735 rev
Wrangler Authentics Mens Classic Relaxed Fit Stretch Cargo Short Grain Twill 34
Wrangler Authentics$27.157,719 rev
Barjneel 4 Pack Gym Mens Shorts - Basketball Athletic Shorts with Pockets Fitness Clothing Black Workout Quick Dry Shorts
Barjneel$15.61628 rev
JWJ 3 Pack Mens Athletic Gym Workout Shorts Lightweight Quick Dry 9 inch Inseam Running Shorts for Men Activewear Basketball Short with Zipper Pockets Black Dark Grey Army L
JWJ$23.06792 rev
BALENNZ 7 Pack Mens Basketball Shorts with Pockets Mens Shorts Athletic Gym Workout Running Quick Dry Activewear 7AL
BALENNZ$30.17733 rev
Trending
90-day click momentum
Lee mens Extreme Motion Crossroad Cargo Shorts Anthracite 38 US
Lee$22.074.6★
Shallowlulu Mens Cargo Hiking Shorts Water Resistant Quick Dry Lightweight Breathable Tactical Shorts with Nylon Belt(Grey 34W/10L)
Shallowlulu$30.614.6★
Amazon Essentials Mens Athletic Basketball Gym Shorts Breathable Moisture Wicking Performance Tech Loose-Fit Training Shorts with Elastic Waist Pack of 2 Black/Olive XX-Large
Amazon Essentials$13.254.6★
PLEPAN Mens Casual Cargo Shorts Classic Stretch Waist Drawstring Hiking Joggers Work Shorts with 6 Pockets US (38) XL Black
PLEPAN$18.574.4★
Amazon Essentials Mens Classic-Fit 7 Chino Shorts Charcoal 36
Amazon Essentials$16.294.4★
What buyers say about mens shorts
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Fit”
“It is comfortable”
“They appear well made”
“Great DEAL”
“Lightweight good material”
“love the pockets”
“Just what I needed”
“Nice and soft”
“Great value for workout shorts”
“Lightweight & true size”
What buyers complain about
“Too short”
“Low Quality”
“Dont like the material”
“Cheap very thin”
“they came with no pockets”
“Tissue Paper Thin”
“Too short”
“however - they are quite translucent”
“was damaged after the very first use”
“Too tight in waist”
Top return reasons
Common questions
- Is mens shorts profitable to sell on Amazon United States?
- The niche generates $7.7M/yr across 104 tracked products. 14 of 14 products launched in the last 360 days are still selling. 90-day search growth is +89.2%. Flapen's verdict: Launch it (68/100).
- How competitive is the mens shorts niche?
- 44 brands and 92 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in mens shorts?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 4.7%.
- When does demand for mens shorts peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 5.0× the quietest.
- What does it cost to enter the mens shorts niche?
- Listings span $6.77–$38.36; the average listing price is $20.86 (sweet spot $15–$100). The average incumbent carries 15,863 reviews — the moat a new listing must climb.