mens shirts
Launch itA $6.5M/yr market growing +26.3% this quarter with returns at 5.0% — clears our launch bar.
Market size
Incredible$6.5M$6.5M/yr · 46.1M searches
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Great$21.50avg listing price — sweet spot $15–$100
Price range
Great$8.70–$95.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay5.0%return rate — above 5% kills the launch gate
Review moat
Bad18,180.43avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, mens shirts is a $6.5M/yr Amazon United States market (46.1M searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Dec. Verdict: Launch it — 65/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
mens shirts market data
- Units sold / yr
- 300K–400K
- avg 1,500–2,000/product
- Revenue / yr
- $6.5M–$8.6M
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #69
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 129 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
56 falling
Sellers
157
Top-5 brand share
33%
Top 20: 74%
Top-5 click share
17%
Top 20: 40%
Open market
63%
- Hanes9%
- COOFANDY8%
- BOOJO6%
- Amazon Essentials6%
- Kinglaman5%
- ROUWELL4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.5×
Top mens shirts search terms
- mens shirts7.8M/yr
- polo shirts for men5.3M/yr
- mens t-shirts4.6M/yr
- shirts for men3.6M/yr
- t shirts for man2.4M/yr
- mens dress shirts3.0M/yr
- mens polo shirts1.9M/yr
- camisas para hombres2.2M/yr
- tshirts shirts for men1.7M/yr
- dress shirts for men2.0M/yr
Top mens shirts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kinglaman 5 Pack Mesh Workout Shirts for Men Dry Fit Gym Shirts Quick Dry Athletic Short Sleeve Sports T-Shirt Moisture Wicking 1 Black 1 Gray 1 White 1 Blue 1 Green Large
Kinglaman$20.184.6★3,060 rev
5 Pack Mens Dry Fit T Shirts Athletic Running Gym Workout Short Sleeve Tee Shirts for Men (US Alpha Large Regular Regular Set 4)
AKAWOOKO$20.744.4★12,040 rev
BOOJO 5 Pack Polo Shirts for Men - Quick Dry Moisture Wicking Performance Short Sleeve Mens Golf Shirts for Work Athletic
BOOJO$32.844.6★1,800 rev
TELALEO 5 Pack Mens Polo Shirts Quick Dry Short Sleeve Golf T Shirt Performance Moisture Wicking Casual Workout SetB L
TELALEO$35.744.5★6,354 rev
Kingsted Mens T-Shirts Pack - Royally Comfortable - Super Soft Cotton Blend - Short Sleeve Tagless Crewneck - Plain Colored Classic Tees (4 Pack Favorites Large)
Kingsted$46.294.4★12,984 rev
Newest
by launch date
ROUWELL Light Green Mens Linen Shirt Short Sleeve Casual Wrinkle Free Untucked Button Down Shirts Summer Beach Tops L
ROUWELL$16.89438 rev
ROUWELL Mens White Dress Shirt Long Sleeve Non Iron Wrinkle Free Stretch Business Office Wedding Button Down Shirts L
ROUWELL$15.271,011 rev
OYGSieg 5 Pack Polo Shirts for Men Quick Dry Short Sleeve T-Shirts Performance Mens Golf Shirts for Work Athletic D L
OYGSieg$33.11862 rev
BOOJO 5 Pack Polo Shirts for Men - Quick Dry Moisture Wicking Performance Short Sleeve Mens Golf Shirts for Work Athletic
BOOJO$32.841,800 rev
BOOJO 5 Pack Workout Shirts for Men-Quick Dry Black Gym Moisture Wicking Short Sleeve T-Shirts for Running Athletic Casual
BOOJO$19.232,121 rev
Trending
90-day click momentumROUWELL Light Green Mens Linen Shirt Short Sleeve Casual Wrinkle Free Untucked Button Down Shirts Summer Beach Tops L
ROUWELL$16.894.6★
Nautica Mens Classic Short Sleeve Solid Polo Shirt Royal Burgundy Medium
Nautica$14.034.6★
ROUWELL Mens White Dress Shirt Long Sleeve Non Iron Wrinkle Free Stretch Business Office Wedding Button Down Shirts L
ROUWELL$15.274.6★
Oversized Tshirts for Men Short Sleeve Vintage Washed Basic Loose Tees Solid Black L
ADOREJOY$9.964.5★
BOOJO 5 Pack Polo Shirts for Men - Quick Dry Moisture Wicking Performance Short Sleeve Mens Golf Shirts for Work Athletic
BOOJO$32.844.6★
What buyers say about mens shirts
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable fit”
“Best quality”
“Good comfortable”
“Good value for money”
“Awesome material”
“colors are as shown”
“soft cotton”
“Just what I ordered”
“Nice lightweight shirt”
“Its breathable”
What buyers complain about
“Does not fit”
“Low Quality”
“Cheap material”
“Not thick,”
“Shirts shrink a lot”
“color fades”
“Misleading description”
“Shirts to thin”
“Not wrinkle free”
“it has a hole in it”
Top return reasons
Common questions
- Is mens shirts profitable to sell on Amazon United States?
- The niche generates $6.5M/yr across 157 tracked products. 16 of 19 products launched in the last 360 days are still selling. 90-day search growth is +26.3%. Flapen's verdict: Launch it (65/100).
- How competitive is the mens shirts niche?
- 56 brands and 157 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in mens shirts?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 5.0%.
- When does demand for mens shirts peak?
- Demand peaks in Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the mens shirts niche?
- Listings span $8.70–$95.00; the average listing price is $21.50 (sweet spot $15–$100). The average incumbent carries 18,180 reviews — the moat a new listing must climb.