Mens Shirts

Shoppers searched for this 46.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.5M a year.

Searches, last 12 months

46.1M

Growth, 90 days vs prior 90

+26.3%

Conversion, latest week

0.7%

Market size, estimated

$6.5Ma year

Peak month

December2.5× the quietest month

Top search term

mens shirts7.8M searches a year

Listings sell for $21.50 on average, from $8.70 to $95.00. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 1,500 to 2,000 of them. At $21.50 that is $32K to $43K a year per listing.

Average price

$21.50inside the $15 to $100 sweet spot

Price range

$8.70–$95.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

1,500–2,000

Revenue per listing a year

$32K–$43K

Returns

5.0%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Active Shirts & Tees. It carries 18,180 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#69in Active Shirts & Tees

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

18,180per listing

Listings tracked

157

19 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

16Amazon's first-year sales bar

Average brand age

46 months