Mens Sherpa Jacket

Shoppers searched for this 408K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months

408K

Growth, 90 days vs prior 90

-36.6%

Conversion, latest week

0.4%

Market size, estimated

$54Ka year

Peak month

December3.4× the quietest month

Top search term

port authority shirts for men52K searches a year

Listings sell for $35.04 on average, from $11.46 to $102.91. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $35.04 that is $0 to $4K a year per listing.

Average price

$35.04inside the $15 to $100 sweet spot

Price range

$11.46–$102.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

6.7%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #382 within Jackets & Coats. It carries 1,635 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

43%

Out of stock, average day

0.3%

Average rank

#382in Jackets & Coats

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

1,635per listing

Listings tracked

102

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months