Is mens shacket profitable to sell on Amazon United States?

The niche generates $47K/yr across 163 tracked products. 2 of 34 products launched in the last 360 days are still selling. 90-day search growth is -54.2%. Flapen's verdict: Skip it (39/100).

How competitive is the mens shacket niche?

43 brands and 72 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in mens shacket?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 10.6% — above our launch gate.

When does demand for mens shacket peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 14.3× the quietest.

What does it cost to enter the mens shacket niche?

Listings span $11.93–$86.21; the average listing price is $34.49 (sweet spot $15–$100). The average incumbent carries 11,314 reviews — the moat a new listing must climb.

Mens Shacket

Skip it

Soft demand (-54.2% this quarter) — this niche doesn't clear our bar today.

Competition

Incredible15%

top-5 click share — an open shelf

Avg price

Incredible$34.49

avg listing price — sweet spot $15–$100

Price range

Great$11.93–$86.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great60%

top-5 brand share — no brand owns this niche

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad11,314.24

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$47K

$47K/yr · 902K searches

Returns

Bad10.6%

return rate — above 5% kills the launch gate

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-54.2%

90-day search growth — must beat 0% to launch

Signals High Returns

Is mens shacket profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mens shacket is a $47K/yr Amazon United States market (902K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

mens shacket market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $86K–$103K; units × avg price
Conversion rate: 0.1%
Avg BSR: #666
Page quality: 0%
Prime: 99%
Sponsored: 93%
Out of stock: 14.0%
Avg brand age: 41 months
Avg seller age: 166 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

43 rising

Sellers

Top-5 brand share

60%

Top 20: 87%

Top-5 click share

15%

Top 20: 38%

Open market

37%

COOFANDY24%
Legendary Whitetails17%
PJ PAUL JONES9%
Amazon Essentials6%
ZITY3%
Mr.Stream3%

mens shacket demand & seasonality

Weekly Amazon search volume, last 104 weeks — -54.2% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.3×

Open Trend

Top mens shacket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

shirt jacket for men145K/yr -44.0%0.2% conv.
mens shirt jacket119K/yr -50.3%0.1% conv.
shacket mens106K/yr -56.0%0.2% conv.
mens shacket172K/yr -64.5%0.2% conv.
flannel jacket159K/yr -56.7%0.1% conv.
plaid jacket men45K/yr -59.3%0.2% conv.
mens plaid jacket31K/yr -59.0%0.0% conv.
flannel jackets21K/yr -54.9%0.1% conv.
flannel jackets for men21K/yr -55.7%0.1% conv.
white flannel men10K/yr -39.6%0.0% conv.

All search terms

Top mens shacket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PJ PAUL JONES Mens Cotton Shirt Jacket Casual Stylish Shacket Button Down Work Jackets with Pockets Ginger M

PJ PAUL JONES$30.864.2★142 rev

Mens Flannel Lined Waxed Cotton Shirt Jacket Tobacco Large

Legendary Whitetails$82.454.4★20,065 rev

Mr.Stream Mens Lightweight Long Sleeved Snap Plaid Western Cowboy Flannel Lined Shirts Jackets 3268 Black L

Mr.Stream$58.814.6★931 rev

COOFANDY Mens Button Down Shirt Jacket Casual Shacket Overshirt Work Shirts for Men Light Khaki

COOFANDY$25.424.3★365 rev

COOFANDY Mens Lightweight Button Down Shirt Jacket Casual Shacket Overshirt

COOFANDY$25.153.9★606 rev

Newest

by launch date

Levi Strauss Signature Gold Mens Signature Trucker Jacket Gothic X-Large

Levi Strauss Signature Gold$38.2013,217 rev

3w ago

Long Sleeve Sherpa Lined Shirt Jacket Birch Large

Wrangler Authentics$28.3628,396 rev

3mo ago

Amazon Essentials Mens Mens Rigid Denim Shacket Vintage Blue M

Amazon Essentials$23.14293 rev

10mo ago

COOFANDY Mens Long Sleeve Button Down Shirt Casual Shirts for Men Shirt Jackets Casual Stylish Navy Blue

COOFANDY$24.83213 rev

11mo ago

COOFANDY Mens Work Shirt Long Sleeve Mens Shacket Casual Button Down Shirts Wrinkle Free with Flap Pockets Dark Blue

COOFANDY$25.29213 rev

11mo ago

What reviews say buyers love and hate about mens shacket

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall18%

“Fits as expected”

Quality-Overall16%

“High quality shirt”

Warmth11%

“It's warm”

Comfort-Overall8%

“Feels comfortable”

Value For Money6%

“Great value”

Weight Light4%

“Great value men’s lightweight jacket”

Material Quality3%

“The material is very lightweight and so soft”

Soft Feel2%

“soft material”

Advertised Vs Actual Product2%

“Looks exactly like image”

Color2%

“the colors are vibrant”

What buyers complain about

Size-Overall16%

“Runs a little small”

Quality-Overall8%

“Low quality. very thin”

Material Quality5%

“Not Quality Made Or Material”

Thickness4%

“Very thick polyester shirt. Good as an over shirt.”

Durability3%

“Not very durable”

Thin3%

“Very thin”

Shrinkage Resistance3%

“Shrinks when washed”

Sleeve Fit3%

“Sleeves are long”

Warmth3%

“did not keep him warm outside at night”

Pockets/Compartments3%

“Pockets are too small”

Top return reasons

Size-Overall47%

Sleeve Fit8%

Material Quality7%

Chest Fit6%

Length5%

Shoulder Fit4%

Color4%

Waist Fit2%