Mens Shacket

Shoppers searched for this 902K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -54.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months

902K

Growth, 90 days vs prior 90

-54.2%

Conversion, latest week

0.1%

Market size, estimated

$47Ka year

Peak month

December14.3× the quietest month

Top search term

shirt jacket for men145K searches a year

Listings sell for $34.49 on average, from $11.93 to $86.21. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $34.49 that is $0 to $3K a year per listing.

Average price

$34.49inside the $15 to $100 sweet spot

Price range

$11.93–$86.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

10.6%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #666 within Jackets & Coats. It carries 11,314 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

99%

Out of stock, average day

14.0%

Average rank

#666in Jackets & Coats

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

11,314per listing

Listings tracked

163

34 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

34

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months