Mens Robe
Worth a lookShows a $2.5M/yr market, but soft demand (-23.5% this quarter) keeps it on the watch list.
Market size
Incredible$2.5M$2.5M/yr · 5.1M searches
Avg price
Incredible$31.98avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Good$13.71–$140.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.4%return rate — above 5% kills the launch gate
Review moat
Bad11,783.29avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Is mens robe profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mens robe is a $2.5M/yr Amazon United States market (5.1M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
mens robe market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 80K–100K
- avg 1,500–2,000/product
- Revenue / yr
- $2.6M–$3.2M
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 98%
- Out of stock
- 0.3%
- Avg brand age
- 51 months
- Avg seller age
- 180 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
23
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
33%
Top 20: 74%
Open market
17%
- NY Threads40%
- Amazon Essentials11%
- U2SKIIN10%
- Yurhap8%
- Inner Wish7%
- PJGGZ7%
- Open — no brand owns it (13 brands, 17%)
mens robe demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 8.6×
Top mens robe search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mens robe1.6M/yr
- robe for men636K/yr
- mens bathrobes419K/yr
- mens robes356K/yr
- bathrobe men214K/yr
- mens robes lightweight104K/yr
- men robe250K/yr
- robes for men245K/yr
- mens bathrobe182K/yr
- mens robes clearance sale236K/yr
Top mens robe products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Luxury Plush Fleece Mens Robe Long Spa Bathrobe Men Large-X-Large Grey
NY Threads$22.834.7★51,758 rev
NY Threads Luxury Plush Fleece Mens Robe with Hood Long Spa Bathrobe Men Large/X-Large Grey
NY Threads$24.324.7★40,857 rev
Yurhap Hooded Mens Robe Cozy Fleece Bathrobe for Men Plush Robe with Belt
Yurhap$20.324.7★3,085 rev
Amazon Essentials Mens Lightweight Waffle Robe (Available in Big & Tall) Charcoal Heather X-Large-XX-Large
Amazon Essentials$23.274.6★11,373 rev
Cotton Blend Knit Mens Robe Soft Bathrobe Loungewear Sleepwear Small Navy
NY Threads$20.344.4★7,838 rev
Newest
by launch date
PJGGZ Towel Robe for Men - Ultra-Absorbent Soft Quick Dry Towel Bathrobe Kimono for Shower Spa & Hotel(L/XL Grey)
PJGGZ$24.66279 rev
Lacoste Classic Pique Bath Robe 100% Soft Cotton Terry Unisex Bathrobe for Adult Women & Men Luxury Robe for Spa Super Absorbent & Quick Drying One Size Fits Most Eden
Lacoste$41.462,037 rev
U2SKIIN Mens 100% Cotton Cozy Robe Ultra Soft Lightweight Bathrobe for Men
U2SKIIN$24.42359 rev
PJGGZ Mens Bathrobe with Hood Soft Long Towel Robe for Men - Super Absorbent Quick Dry yet Warm(Gray L/XL)
PJGGZ$24.022,038 rev
Yurhap Mens Fleece Robe Soft Plush Robe for Men Fluffy Bathrobe with Belt
Yurhap$20.371,994 rev
Trending
90-day click momentumAmazon Essentials Mens Lightweight Waffle Robe (Available in Big & Tall) Charcoal Heather X-Large-XX-Large
Amazon Essentials$23.274.6★
NY Threads Luxury Plush Fleece Mens Robe Long Spa Bathrobe Men Large-X-Large Burgundy Black
NY Threads$28.394.7★
Amazon Essentials Mens Lightweight Waffle Robe Light Grey XX-Large Big
Amazon Essentials$24.094.4★
NY Threads Cotton Blend Knit Mens Robe Soft Bathrobe Loungewear Sleepwear Large Black
NY Threads$21.574.4★
Lacoste Classic Pique Bath Robe 100% Soft Cotton Terry Unisex Bathrobe for Adult Women & Men Luxury Robe for Spa Super Absorbent & Quick Drying One Size Fits Most Eden
Lacoste$41.464.5★
What reviews say buyers love and hate about mens robe
What buyers praise and complain about, mined from review topics.What buyers love
“comfortable to wear”
“material is so soft”
“Great for summer months”
“Fits as described”
“The overall quality of construction is also top notch”
“Excellent value”
“Great lightweight bathrobe for a cover-up”
“Good Material”
“Color is pretty”
“Nice thick elegant looking robe”
What buyers complain about
“Too Small”
“Thinner than I would like”
“its not the best material”
“go for higher quality”
“Thin”
“Wrong size sleeves”
“False advertising”
“Price is high”
“not very absorbent”
“Looks used and was missing the robe belt”
Top return reasons
Common mens robe questions
- Is mens robe profitable to sell on Amazon United States?
- The niche generates $2.5M/yr across 48 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the mens robe niche?
- 19 brands and 23 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in mens robe?
- Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 4.4%.
- When does demand for mens robe peak?
- Demand peaks in Nov–Dec; the busiest month runs 8.6× the quietest.
- What does it cost to enter the mens robe niche?
- Listings span $13.71–$140.80; the average listing price is $31.98 (sweet spot $15–$100). The average incumbent carries 11,783 reviews — the moat a new listing must climb.