Mens Rain Boots

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $497K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-7.0%

Conversion, latest week

0.9%

Market size, estimated

$497Ka year

Peak month

November2.0× the quietest month

Top search term

rain boots men570K searches a year

Listings sell for $35.07 on average, from $16.79 to $84.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $35.07 that is $4K to $9K a year per listing.

Average price

$35.07inside the $15 to $100 sweet spot

Price range

$16.79–$84.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$4K–$9K

Returns

7.2%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #63 within Shoes. It carries 1,894 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#63in Shoes

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

1,894per listing

Listings tracked

67

17 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

7Amazon's first-year sales bar

Average brand age

56 months