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Mens Quilted Jackets

Skip it

Soft demand (-57.3% this quarter) — this niche doesn't clear our bar today.

Market size 28Growth 0Conversion 1Competition 77Returns 6Price range 95Avg price 87Brand share 34Review moat 37Quality gap 65

Price range

Incredible$32.36–$98.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$67.69

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,782.47

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Market size

Okay$124K

$124K/yr · 2.0M searches

Returns

Bad10.3%

return rate — above 5% kills the launch gate

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-57.3%

90-day search growth — must beat 0% to launch

Is mens quilted jackets profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mens quilted jackets is a $124K/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

mens quilted jackets market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$203K–$271K
units × avg price
Conversion rate
0.1%
Avg BSR
#639
Page quality
0%
Prime
100%
Sponsored
96%
Out of stock
7.5%
Avg brand age
47 months
Avg seller age
162 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

16 falling

Sellers

20

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

38%

Top 20: 69%

Open market

13%

  • BAERSkin67%
  • TACVASEN5%
  • FREE SOLDIER5%
  • CRYSULLY4%
  • EKLENTSON3%
  • Propper3%
  • Open — no brand owns it (10 brands, 13%)

mens quilted jackets demand & seasonality

Weekly Amazon search volume, last 104 weeks — -57.3% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.3×

Top mens quilted jackets search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • military jacket122K/yr
  • baerskin79K/yr
  • tactical jacket136K/yr
  • bearskin waterproof tactical jacket112K/yr
  • military jackets for men109K/yr
  • tactical jacket for men132K/yr
  • bearskin hoodies for men93K/yr
  • tactical hoodie109K/yr
  • bearskin54K/yr
  • bearskin hoodie256K/yr
All search terms

Top mens quilted jackets products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$7K9%$11K12%$15K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about mens quilted jackets

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Fits perfect”

Warmth17%

“Keeps you warm”

Quality-Overall16%

“They look well made”

Pockets/Compartments7%

“Love all the pockets and the feel”

Value For Money5%

“Worth the money”

Comfort-Overall4%

“Very comfortable”

Weather Proof4%

“great for layering in colder weather”

Advertised Vs Actual Product3%

“As good as advertised”

Water Resistance2%

“It truly is waterproof”

Weight Light2%

“Excellent light jacket”

What buyers complain about

Size-Overall20%

“Not a good fit”

Quality-Overall8%

“the quality was not as expected”

Value For Money7%

“What a waste of money”

Zipper Quality5%

“The Zipper was broken”

Water Resistance4%

“The bad: It aint water proof”

Warmth3%

“not as warm”

Advertised Vs Actual Product3%

“Deceptive advertising — beware”

Sleeve Fit2%

“Too short in the sleeves”

Pockets/Compartments2%

“And there is no zippered pocket to fold the jacket into”

Weather Proof2%

“not suitable for cold weather”

Top return reasons

Size-Overall62%
Chest Fit4%
Sleeve Fit4%
Advertised Vs Actual Product3%
Color3%
Material Quality3%
Zipper Quality2%
Shoulder Fit2%
Weight Heavy2%
Warmth2%

Common mens quilted jackets questions

Is mens quilted jackets profitable to sell on Amazon United States?
The niche generates $124K/yr across 55 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -57.3%. Flapen's verdict: Skip it (37/100).
How competitive is the mens quilted jackets niche?
16 brands and 20 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in mens quilted jackets?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 10.3% — above our launch gate.
When does demand for mens quilted jackets peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.3× the quietest.
What does it cost to enter the mens quilted jackets niche?
Listings span $32.36–$98.34; the average listing price is $67.69 (sweet spot $15–$100). The average incumbent carries 2,782 reviews — the moat a new listing must climb.