Mens Quilted Jackets

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -57.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-57.3%

Conversion, latest week

0.1%

Market size, estimated

$124Ka year

Peak month

December6.3× the quietest month

Top search term

military jacket122K searches a year

Listings sell for $67.69 on average, from $32.36 to $98.34. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $67.69 that is $0 to $7K a year per listing.

Average price

$67.69inside the $15 to $100 sweet spot

Price range

$32.36–$98.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

10.3%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #639 within Jackets & Coats. It carries 2,782 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

7.5%

Average rank

#639in Jackets & Coats

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

2,782per listing

Listings tracked

55

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months