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Mens Pajama Tops

Fail

Buyers convert on only 1.1% of searches, so Mens Pajama Tops is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$98K/yr255K searches / yr
90-day growth
+13.9%search demand this quarter
Competition
35%top-5 click share · 13 brands · 20 sellers

Flapen Score

Mens Pajama Tops against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mens Pajama Tops is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Pajama Tops market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Pajama Tops 255K times last year and spent an estimated $98K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
255K
Growth, 90 days vs prior 90
+13.9%
Conversion, latest week
1.1%
Market size, estimated
$98Ka year
Peak month
December4.9× the quietest month
Top search term
bamboo pajamas for men40K searches a year

02 · Price

A sale here is worth $33.60.

Listings sell for $33.60 on average, from $14.23 to $44.78. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $33.60 that is $0 to $3K a year per listing.

Average price
$33.60inside the $15 to $100 sweet spot
Price range
$14.23–$44.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #68 within Sleep & Lounge. It carries 1,187 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#68in Sleep & Lounge
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,187per listing
Listings tracked
50

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Mens Pajama Tops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

20

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

35%

Top 20: 68%

Open market

12%

  • Brand 165%
  • Brand 210%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (7 brands, 12%)

Demand

Mens Pajama Tops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Mens Pajama Tops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bamboo pajamas for men40K/yr
  • mens bamboo pajama sets16K/yr
  • hanes pajamas for men28K/yr
  • mens bamboo pajamas35K/yr
  • nautica pajamas for men21K/yr
  • bamboo pants men15K/yr
  • mens bamboo pajama pants18K/yr
  • bamboo mens pajamas10K/yr
  • bamboo cool pajamas for men8K/yr
  • mens sleep10K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Pajama Tops

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Comfort-Overall”
9%of negative reviews mention “Material Quality”
5.2%of orders come back
“Material bulky”
A buyer, on “Material Quality”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Mens Pajama Tops questions

Answered from the same tracked data.