Mens Pajama Shirt
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.67avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great$7.43–$51.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Review moat
Bad14,181.96avg incumbent reviews — the moat a new listing must climb
Market size
Bad$52K$52K/yr · 195K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Is mens pajama shirt profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mens pajama shirt is a $52K/yr Amazon United States market (195K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
mens pajama shirt market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $40K–$53K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #277
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 1.6%
- Avg brand age
- 44 months
- Avg seller age
- 168 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
26 rising
Sellers
63
Top-5 brand share
66%
Top 20: 96%
Top-5 click share
28%
Top 20: 61%
Open market
27%
- MoFiz Pjs17%
- BAMBOO COOL17%
- Latuza13%
- Hanes10%
- Amazon Essentials9%
- Nautica7%
mens pajama shirt demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Top mens pajama shirt search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mens pajama shirt38K/yr
- pajama shirts for men32K/yr
- mens pajama shirts31K/yr
- mens pajama tops30K/yr
- sleeping shirts for men13K/yr
- mens sleeping shirts7K/yr
- sleep shirt men8K/yr
- men pajama shirt7K/yr
- pajama shirt men9K/yr
- mens pj shirts6K/yr
Top mens pajama shirt products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hanes Mens Cotton Moisture-wicking Crew Tee Undershirts Multi-packs Black/Grey/Blue Assorted - 6 Pack X-Large US
Hanes$18.524.4★92,773 rev
MoFiz Pjs Mens Button Up Pajama Shirt Cotton Mens Sleepwear Tops Cool Mens Pajama Tops Breathable Skin Friendly Light Grey/Navy
MoFiz Pjs$34.844.7★42 rev
Amazon Essentials Mens Super Soft Lightweight Modal Short-Sleeve Undershirt Pack of 2 Medium Grey Heather/Navy Medium
Amazon Essentials$9.844.4★403 rev
BAMBOO COOL Mens Undershirts Pack Soft T Shirts for Men Moisture Wicking Tees Stretchy Breathable Crew Neck Inner Shirt
BAMBOO COOL$35.384.6★3,448 rev
Amazon Essentials Mens Long Sleeve Super Soft Modal Undershirt Pack of 2 Medium Grey Heather/Navy Large
Amazon Essentials$14.704.3★359 rev
Newest
by launch date
EPOPLAR Mens Pajamas Set Cooling Viscose Made from Bamboo: Soft Lightweight Summer Sleepwear Short Sleeve Shirt and Shorts(L Black)
EPOPLAR$28.0878 rev
MoFiz Pjs Mens Button Up Pajama Shirt Cotton Mens Sleepwear Tops Cool Mens Pajama Tops Breathable Skin Friendly Light Grey/Navy
MoFiz Pjs$34.8442 rev
MoFiz Pjs Mens Button Up Pajama Shirt Cotton Mens Sleepwear Tops Cool Mens Pajama Tops Breathable Skin Friendly Light Grey/Dark Grey
MoFiz Pjs$34.8242 rev
MoFiz Pjs Mens Button Up Pajama Shirt Cotton Mens Sleepwear Tops Cool Mens Pajama Tops Breathable Skin Friendly Light Grey/Dark Grey
MoFiz Pjs$34.5142 rev
Amazon Essentials Mens Long Sleeve Super Soft Modal Undershirt Pack of 2 Medium Grey Heather/Navy Large
Amazon Essentials$14.70359 rev
Trending
90-day click momentumAmazon Essentials Mens Super Soft Lightweight Modal Short-Sleeve Undershirt Pack of 2 Medium Grey Heather/Navy Medium
Amazon Essentials$9.844.4★
MoFiz Pjs Mens Button Up Pajama Shirt Cotton Mens Sleepwear Tops Cool Mens Pajama Tops Breathable Skin Friendly Light Grey/Dark Grey
MoFiz Pjs$34.824.7★
NUOKESASI Mens Pajamas Set Lightweight Summer Pjs Sleepwear Quick Dry Soft Comfy Short Sleeve Loungewear Shorts With Pocket (S-4X)
NUOKESASI$14.204.8★
MoFiz Pjs Mens Button Up Pajama Shirt Cotton Mens Sleepwear Tops Cool Mens Pajama Tops Breathable Skin Friendly Light Grey/Dark Grey
MoFiz Pjs$34.514.7★
MoFiz Pjs Mens Button Up Pajama Shirt Cotton Mens Sleepwear Tops Cool Mens Pajama Tops Breathable Skin Friendly Light Grey/Navy
MoFiz Pjs$34.844.7★
What reviews say buyers love and hate about mens pajama shirt
What buyers praise and complain about, mined from review topics.What buyers love
“Not too tight”
“They are very comfortable”
“Quality shirts”
“Good value for money”
“Very soft and stretchy”
“Material is comfortable”
“Colors are great”
“Lightweight and breathable”
“As advertised”
“Very breathable”
What buyers complain about
“Too short”
“Not of the Hanes quality that I expected”
“thicker please”
“the material was not soft at all”
“shrink a lot”
“Color lost”
“No comfort”
“Bad Stitching”
“Shirts were a little thin”
“The shirts feel stretched”
Top return reasons
Common mens pajama shirt questions
- Is mens pajama shirt profitable to sell on Amazon United States?
- The niche generates $52K/yr across 71 tracked products. 4 of 23 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the mens pajama shirt niche?
- 26 brands and 63 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in mens pajama shirt?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 2.9%.
- When does demand for mens pajama shirt peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the mens pajama shirt niche?
- Listings span $7.43–$51.84; the average listing price is $26.67 (sweet spot $15–$100). The average incumbent carries 14,182 reviews — the moat a new listing must climb.