Mens Pajama Shirt
FailShoppers spend an estimated $52K a year here, so Mens Pajama Shirt is a Fail.
- Flapen Score
- 44 / 100Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 4544
- Market size
- $52K/yr195K searches / yr
- 90-day growth
- -3.1%search demand this quarter
- Competition
- 28%top-5 click share · 26 brands · 63 sellers
Flapen Score
Mens Pajama Shirt against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mens Pajama Shirt is stronger. Inside it, weaker.
Market
The Mens Pajama Shirt market on Amazon at a glance
Shoppers on Amazon United States searched for Mens Pajama Shirt 195K times last year and spent an estimated $52K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.
- Searches, last 12 months
- 195K
- Growth, 90 days vs prior 90
- -3.1%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $52Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- mens pajama shirt38K searches a year
02 · Price
A sale here is worth $26.67.
Listings sell for $26.67 on average, from $7.43 to $51.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $26.67 that is $0 to $3K a year per listing.
- Average price
- $26.67inside the $15 to $100 sweet spot
- Price range
- $7.43–$51.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #277 within T-Shirts. It carries 14,182 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 1.6%
- Average rank
- #277in T-Shirts
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 14,182per listing
- Listings tracked
- 71
04 · Newcomers
4 of last year's 23 launches cleared the first-year sales bar.
23 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 23
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Mens Pajama Shirt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
26 rising
Sellers
63
Top-5 brand share
66%
Top 20: 96%
Top-5 click share
28%
Top 20: 61%
Open market
27%
- Brand 117%
- Brand 217%
- Brand 313%
- Brand 410%
- Brand 59%
- Brand 67%
Demand
Mens Pajama Shirt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Mens Pajama Shirt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mens pajama shirt38K/yr
- pajama shirts for men32K/yr
- mens pajama shirts31K/yr
- mens pajama tops30K/yr
- sleeping shirts for men13K/yr
- mens sleeping shirts7K/yr
- sleep shirt men8K/yr
- men pajama shirt7K/yr
- pajama shirt men9K/yr
- mens pj shirts6K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Pajama Shirt
We read the reviews and the return reasons for every product selling here.
“Too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Pajama Shirt questions
Answered from the same tracked data.









