Mens Nightgown

Shoppers searched for this 621K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months

621K

Growth, 90 days vs prior 90

+6.6%

Conversion, latest week

0.6%

Market size, estimated

$95Ka year

Peak month

December2.7× the quietest month

Top search term

mens nightgown112K searches a year

Listings sell for $24.38 on average, from $7.66 to $52.31. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $24.38 that is $0 to $2K a year per listing.

Average price

$24.38inside the $15 to $100 sweet spot

Price range

$7.66–$52.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.9%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #331 within Sleep & Lounge. It carries 2,615 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

98%

Out of stock, average day

5.7%

Average rank

#331in Sleep & Lounge

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

2,615per listing

Listings tracked

163

42 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

42

Successful launches

2Amazon's first-year sales bar

Average brand age

42 months