Is mens nightgown profitable to sell on Amazon United States?

The niche generates $95K/yr across 163 tracked products. 2 of 42 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Skip it (49/100).

How competitive is the mens nightgown niche?

36 brands and 65 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in mens nightgown?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 2.9%.

When does demand for mens nightgown peak?

Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the mens nightgown niche?

Listings span $7.66–$52.31; the average listing price is $24.38 (sweet spot $15–$100). The average incumbent carries 2,615 reviews — the moat a new listing must climb.

Mens Nightgown

Skip it

Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Competition

Incredible15%

top-5 click share — an open shelf

Avg price

Incredible$24.38

avg listing price — sweet spot $15–$100

Price range

Great$7.66–$52.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Returns

Good2.9%

return rate — above 5% kills the launch gate

Review moat

Okay2,615.25

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.6%

90-day search growth — must beat 0% to launch

Market size

Bad$95K

$95K/yr · 621K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Is mens nightgown profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mens nightgown is a $95K/yr Amazon United States market (621K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

mens nightgown market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $73K–$98K; units × avg price
Conversion rate: 0.6%
Avg BSR: #331
Page quality: 0%
Prime: 98%
Sponsored: 92%
Out of stock: 5.7%
Avg brand age: 42 months
Avg seller age: 166 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

36 falling

Sellers

Top-5 brand share

71%

Top 20: 95%

Top-5 click share

15%

Top 20: 38%

Open market

26%

SWOMOG32%
Ekouaer13%
Runcati12%
Latuza8%
BAMBOO COOL5%
Hanes3%

mens nightgown demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top mens nightgown search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mens nightgown112K/yr +3.3%0.3% conv.
mens nightshirt100K/yr -24.4%0.4% conv.
mens sleep shirts69K/yr +15.8%0.6% conv.
night shirts for men40K/yr -10.7%0.4% conv.
sleep shirts for men37K/yr +3.9%0.6% conv.
mens sleep shirt38K/yr -0.0%0.3% conv.
mens moomoo14K/yr +215.2%0.1% conv.
mens night shirts sleepwear22K/yr +20.8%0.2% conv.
mens nightshirts26K/yr +3.4%0.5% conv.
mens night shirt26K/yr +2.5%0.3% conv.

All search terms

Top mens nightgown products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SWOMOG Mens Nightgown Short Sleeve Lounge Sleep Henley Shirt Pajama Big & Tall Nightshirt Comfy Nightwear M-3XL Large Army Green Bigfoot

SWOMOG$23.324.6★352 rev

Ekouaer Sleepwear Mens Nightshirt Short Sleeve Pajama Big & Tall Nightgown

Ekouaer$21.364.6★1,862 rev

Runcati Mens Nightshirt Short Sleeve V Neck Nightgown Color Block Loose Fit Comfy Lounge Pajama Sleepwear Black

Runcati$16.924.7★241 rev

SWOMOG Mens Nightgown Short Sleeve Lounge Sleep Henley Shirt Pajama Big & Tall Nightshirt Comfy Nightwear M-3XL Large Black

SWOMOG$20.534.6★352 rev

SWOMOG Mens Nightgown Short Sleeve Lounge Sleep Henley Shirt Pajama Big & Tall Nightshirt Comfy Nightwear M-3XL XXX-Large Army Green Bigfoot

SWOMOG$23.464.6★352 rev

Newest

by launch date

Runcati Mens Nightshirt Short Sleeve V Neck Sleep Shirt Soft Loose Fit Lounge Nightwear Sleepwear Pajama Black

Runcati$16.3281 rev

10mo ago

SWOMOG Mens Nightgown Short Sleeve Lounge Sleep Henley Shirt Pajama Big & Tall Nightshirt Comfy Nightwear M-3XL Large Army Green Bigfoot

SWOMOG$23.32352 rev

1y ago

Runcati Mens Nightshirt Short Sleeve V Neck Nightgown Color Block Loose Fit Comfy Lounge Pajama Sleepwear Black

Runcati$16.92241 rev

1y ago

SWOMOG Mens Nightgown Short Sleeve Lounge Sleep Henley Shirt Pajama Big & Tall Nightshirt Comfy Nightwear M-3XL XXX-Large Army Green Bigfoot

SWOMOG$23.46352 rev

1y ago

SWOMOG Mens Nightgown Short Sleeve Lounge Sleep Henley Shirt Pajama Big & Tall Nightshirt Comfy Nightwear M-3XL X-Large Army Green Bigfoot

SWOMOG$23.82352 rev

1y ago

What reviews say buyers love and hate about mens nightgown

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall18%

“Fits as should”

Comfort-Overall17%

“Extremely Comfortable”

Quality-Overall11%

“Quality shirts”

Value For Money9%

“Good value for money”

Soft Feel8%

“SOOO SOFT”

Material Quality4%

“Comfortable Material”

Color3%

“Colors are great”

Advertised Vs Actual Product3%

“As advertised”

Warmth2%

“It keeps him warm”

Weight Light2%

“This cover-up has a very lightweight”

What buyers complain about

Size-Overall16%

“Too big”

Quality-Overall10%

“Not nearly the quality as other Hanes Ts”

Thickness10%

“So thin they are ready for the Good Will pile”

Material Quality8%

“the material was not soft at all”

Shrinkage Resistance5%

“They shrink”

Color4%

“Wrong colors came”

Thin3%

“Shirts were a little thin”

Stitch/Finish/Polish3%

“the seams started fraying”

Gap/Hole2%

“I mean huge hole in it”

Value For Money2%

“Not worth the money”

Top return reasons

Size-Overall49%

Length9%

Material Quality7%

Thin6%

Chest Fit6%

Neck Fit3%

Advertised Vs Actual Product2%

Shoulder Fit2%

Color2%

Quality-Overall2%

Common mens nightgown questions

Is mens nightgown profitable to sell on Amazon United States?: The niche generates $95K/yr across 163 tracked products. 2 of 42 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Skip it (49/100).
How competitive is the mens nightgown niche?: 36 brands and 65 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in mens nightgown?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 2.9%.
When does demand for mens nightgown peak?: Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the mens nightgown niche?: Listings span $7.66–$52.31; the average listing price is $24.38 (sweet spot $15–$100). The average incumbent carries 2,615 reviews — the moat a new listing must climb.

Mens Nightgown

Is mens nightgown profitable on Amazon?

mens nightgown market size & sales

Competition: brands, sellers & click share

mens nightgown demand & seasonality

Top mens nightgown search terms shoppers use

Top mens nightgown products & what they sell for

Top sellers

Newest

Trending

What reviews say buyers love and hate about mens nightgown

What buyers love

What buyers complain about

Top return reasons

Common mens nightgown questions

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