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Mens Newsboy Caps

Fail

Shoppers spend an estimated $49K a year here, so Mens Newsboy Caps is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$49K/yr289K searches / yr
90-day growth
+8.7%search demand this quarter
Competition
24%top-5 click share · 37 brands · 107 sellers

Flapen Score

Mens Newsboy Caps against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mens Newsboy Caps is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Newsboy Caps market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Newsboy Caps 289K times last year and spent an estimated $49K. The top 5 brands take 49% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
289K
Growth, 90 days vs prior 90
+8.7%
Conversion, latest week
1.1%
Market size, estimated
$49Ka year
Peak month
December2.2× the quietest month
Top search term
mens newsboy caps55K searches a year

02 · Price

A sale here is worth $15.95.

Listings sell for $15.95 on average, from $5.11 to $55.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.95 that is $0 to $2K a year per listing.

Average price
$15.95inside the $15 to $100 sweet spot
Price range
$5.11–$55.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #2,829 within Newsboy Caps. It carries 7,358 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
99%
Out of stock, average day
0.3%
Average rank
#2,829in Newsboy Caps
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
7,358per listing
Listings tracked
73

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Mens Newsboy Caps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

37 rising

Sellers

107

Top-5 brand share

49%

Top 20: 88%

Top-5 click share

24%

Top 20: 61%

Open market

46%

  • Brand 120%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Mens Newsboy Caps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Mens Newsboy Caps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens newsboy caps55K/yr
  • flat hats for men43K/yr
  • flat caps hats for men34K/yr
  • fitted baseball caps18K/yr
  • mens flat cap40K/yr
  • mens newsboy hat20K/yr
  • mens flat hats16K/yr
  • fitted ball cap for men11K/yr
  • stretch fit hat9K/yr
  • stretch fit cap8K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Newsboy Caps

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
4.0%of orders come back
“Run big”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mens Newsboy Caps questions

Answered from the same tracked data.