Mens Mules

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +100.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months

180K

Growth, 90 days vs prior 90

+100.6%

Conversion, latest week

0.8%

Market size, estimated

$65Ka year

Peak month

October1.5× the quietest month

Top search term

lawn mowing shoes18K searches a year

Listings sell for $45.54 on average, from $14.92 to $133.95. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $45.54 that is $0 to $5K a year per listing.

Average price

$45.54inside the $15 to $100 sweet spot

Price range

$14.92–$133.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

8.4%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,027 within Shoes. It carries 5,466 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

96%

Out of stock, average day

3.6%

Average rank

#1,027in Shoes

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

5,466per listing

Listings tracked

164

17 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

4Amazon's first-year sales bar

Average brand age

43 months