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Mens Mardi Gras Costumes

Fail

Demand is soft, at -94.8% this quarter, so Mens Mardi Gras Costumes is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$100K/yr381K searches / yr
90-day growth
-94.8%search demand this quarter
Competition
24%top-5 click share · 32 brands · 31 sellers

Flapen Score

Mens Mardi Gras Costumes against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mens Mardi Gras Costumes is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Mardi Gras Costumes market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Mardi Gras Costumes 381K times last year and spent an estimated $100K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 381K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -94.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months
381K
Growth, 90 days vs prior 90
-94.8%
Conversion, latest week
1.5%
Market size, estimated
$100Ka year
Peak month
February32.3× the quietest month
Top search term
mardi gras shirts for men139K searches a year

02 · Price

A sale here is worth $18.13.

Listings sell for $18.13 on average, from $9.80 to $42.58. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $18.13 that is $0 to $2K a year per listing.

Average price
$18.13inside the $15 to $100 sweet spot
Price range
$9.80–$42.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
9.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #18,278 within Button-Down Shirts. It carries 423 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#18,278in Button-Down Shirts
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
423per listing
Listings tracked
89

04 · Newcomers

0 of last year's 62 launches cleared the first-year sales bar.

62 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
62
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Mens Mardi Gras Costumes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

31

Top-5 brand share

71%

Top 20: 94%

Top-5 click share

24%

Top 20: 56%

Open market

26%

  • Brand 131%
  • Brand 219%
  • Brand 313%
  • Brand 46%
  • Brand 53%
  • Brand 63%

Demand

Mens Mardi Gras Costumes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 32.3×

Search terms

Top Mens Mardi Gras Costumes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mardi gras shirts for men139K/yr
  • mens mardi gras shirt92K/yr
  • mardi gras mens shirt22K/yr
  • mardi gras shirt for men18K/yr
  • mardi gras men22K/yr
  • mardi gras tshirts men7K/yr
  • men mardi gras shirt15K/yr
  • mardi gras shirt men15K/yr
  • mardi gras shirts men13K/yr
  • mens mardi gras16K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Mardi Gras Costumes

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Size-Overall”
48%of negative reviews mention “Size-Overall”
9.2%of orders come back
“Runs really small”
A buyer, on “Size-Overall”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mens Mardi Gras Costumes questions

Answered from the same tracked data.