Mens Long Winter Coat

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -67.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months

197K

Growth, 90 days vs prior 90

-67.9%

Conversion, latest week

0.1%

Market size, estimated

$18Ka year

Peak month

December14.1× the quietest month

Top search term

gabanes para hombres33K searches a year

Listings sell for $66.98 on average, from $19.08 to $226.31. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $66.98 that is $0 to $7K a year per listing.

Average price

$66.98inside the $15 to $100 sweet spot

Price range

$19.08–$226.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

18.2%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #901 within Jackets & Coats. It carries 1,955 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

93%

Out of stock, average day

12.4%

Average rank

#901in Jackets & Coats

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

1,955per listing

Listings tracked

118

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months