Mens Lingerie

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $248K a year.

Searches, last 12 months

4.1M

Growth, 90 days vs prior 90

-14.9%

Conversion, latest week

0.3%

Market size, estimated

$248Ka year

Peak month

February1.7× the quietest month

Top search term

mens sexy underwear500K searches a year

Listings sell for $17.80 on average, from $4.83 to $69.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $17.80 that is $2K to $4K a year per listing.

Average price

$17.80inside the $15 to $100 sweet spot

Price range

$4.83–$69.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.9%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #2,293 within Underwear. It carries 2,875 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#2,293in Underwear

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

2,875per listing

Listings tracked

244

44 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

44

Successful launches

4Amazon's first-year sales bar

Average brand age

48 months