Mens Lingerie
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Avg price
Great$17.80avg listing price — sweet spot $15–$100
Price range
Great$4.83–$69.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$248K$248K/yr · 4.1M searches
Review moat
Okay2,875.05avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Is mens lingerie profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mens lingerie is a $248K/yr Amazon United States market (4.1M searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Feb. Verdict: Worth a look — 59/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
mens lingerie market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $267K–$356K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #2,293
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 1.4%
- Avg brand age
- 48 months
- Avg seller age
- 151 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.Brands
89 rising
Sellers
144
Top-5 brand share
31%
Top 20: 65%
Top-5 click share
11%
Top 20: 32%
Open market
67%
- ABAFIP8%
- Arjen Kroos7%
- Avidlove6%
- JOCKMAIL5%
- DKEGIFF4%
- Shinesty3%
mens lingerie demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.7×
Top mens lingerie search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mens sexy underwear500K/yr
- mens lingerie694K/yr
- sissy clothes for men396K/yr
- sexy mens underwear328K/yr
- mens panties276K/yr
- lingerie for men333K/yr
- sissy lingerie189K/yr
- sexy underwear for men251K/yr
- men lingerie187K/yr
- mens sexy lingerie167K/yr
Top mens lingerie products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Slybar Mens Lace Panties Sexy Underwear Boxer Briefs Pouch Underwear Lingerie for Men Bikini Briefs Sissy Pouch Crossdress Panties (Medium) Black
Slybar$10.173.4★833 rev
Shinywear Mens Sexy Mankini Costume Suspender Swimsuit Swimwear Thong Underwear (Black)
Shinywear$9.184.4★1,840 rev
xxxiticat Mens Sexy Underwear Zipper Boxer Briefs with Pouch Low Rise Open Front Panties See Through Stretch Short Lingerie(BL XL) Black
xxxiticat$14.964.0★39 rev
EHSUYAB Sexy Valentines Lingerie for Men Mens Outfit One Piece Set for Man Male Party Club Date Night Valentines One Size Fits All Black
EHSUYAB$15.134.2★103 rev
DKEGIFF Jock Straps For Men Thong Underwear Male Sexy Ice Silk Lingerie
DKEGIFF$9.964.4★267 rev
Newest
by launch date
Avidlove Mens Underwear Trunk Breathable Mesh Boxer Briefs Sexy Lingerie Boxer Shorts for Men Grey XL
Avidlove$11.5080 rev
Avidlove Mens Lace Thong Sexy Low Rise T-back G-string Comfortable Mens Thong Underwear 1-4 Pack Pink
Avidlove$7.68136 rev
Xanaluyu Mens Sexy Thong Underwear G-String Bikini Lingerie Soft and Breathable Male Jockstrap Pouch Briefs
Xanaluyu$5.1180 rev
HAVBX Mens Lace Frilly Sissy Panties Pouch Thong Feminine G string Underwear For Men Sexy Lingerie (US Alpha One Size Regular Regular Pink)
HAVBX$9.3561 rev
ABAFIP Mens Lace Underwear Sheer Pouch Garter Panties Crossdressing Sexy Lingerie Sissy Underpants Black Medium
ABAFIP$13.1753 rev
Trending
90-day click momentumAvidlove Mens Lace Thong Sexy Low Rise T-back G-string Comfortable Mens Thong Underwear 1-4 Pack Pink
Avidlove$7.684.2★
Avidlove Mens Underwear Trunk Breathable Mesh Boxer Briefs Sexy Lingerie Boxer Shorts for Men Grey XL
Avidlove$11.504.5★
xxxiticat Mens Sexy Underwear Zipper Boxer Briefs with Pouch Low Rise Open Front Panties See Through Stretch Short Lingerie(BL XL) Black
xxxiticat$14.964.0★
SOLY HUX Mens Boxer Briefs 3 Packs Trunks Mid Rise Underwear Stretchy Knitted Panties Green Black Multi Medium
SOLY HUX$20.074.2★
ABAFIP Men Sissy Underwear Floral Lace Bra Bikini Panties Bowknot Stockings 3 Piece Nightwear Sleepwear set Black + Pink Medium
ABAFIP$19.984.1★
What reviews say buyers love and hate about mens lingerie
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Comfortable”
“Excellent fit”
“same quality as the store”
“Comfortable and soft”
“They are affordable”
“Good material”
“Awesome breathability”
“Exactly as advertised”
“vibrant colors”
“elasticity is pretty good”
What buyers complain about
“Too short”
“Not the same quality as you buy in the store”
“Extremely uncomfortable”
“are not as durable”
“False description”
“Poor quality material”
“Not stretchy at all”
“the colors faded”
“a hole appeared on 1 of them”
“waste of money”
Top return reasons
Common mens lingerie questions
- Is mens lingerie profitable to sell on Amazon United States?
- The niche generates $248K/yr across 244 tracked products. 4 of 44 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Worth a look (59/100).
- How competitive is the mens lingerie niche?
- 89 brands and 144 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 31% of demand.
- What do buyers complain about in mens lingerie?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 1.9%.
- When does demand for mens lingerie peak?
- Demand peaks in Feb; the busiest month runs 1.7× the quietest.
- What does it cost to enter the mens lingerie niche?
- Listings span $4.83–$69.80; the average listing price is $17.80 (sweet spot $15–$100). The average incumbent carries 2,875 reviews — the moat a new listing must climb.