Mens Linen Shirt

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +77.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $250K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+77.0%

Conversion, latest week

0.8%

Market size, estimated

$250Ka year

Peak month

June3.0× the quietest month

Top search term

mens linen shirt568K searches a year

Listings sell for $21.55 on average, from $15.06 to $29.11. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $21.55 that is $5K to $11K a year per listing.

Average price

$21.55inside the $15 to $100 sweet spot

Price range

$15.06–$29.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$5K–$11K

Returns

12.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #87 within Button-Down Shirts. It carries 6,453 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#87in Button-Down Shirts

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

6,453per listing

Listings tracked

40

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

5Amazon's first-year sales bar

Average brand age

36 months