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Mens Leggings for Cold Weather

Fail

Demand is soft, at -86.6% this quarter, so Mens Leggings for Cold Weather is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$204K/yr881K searches / yr
90-day growth
-86.6%search demand this quarter
Competition
39%top-5 click share · 19 brands · 101 sellers

Flapen Score

Mens Leggings for Cold Weather against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mens Leggings for Cold Weather is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Leggings for Cold Weather market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Leggings for Cold Weather 881K times last year and spent an estimated $204K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 881K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -86.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $204K a year.

Searches, last 12 months
881K
Growth, 90 days vs prior 90
-86.6%
Conversion, latest week
0.7%
Market size, estimated
$204Ka year
Peak month
December31.7× the quietest month
Top search term
under armour cold gear for men182K searches a year

02 · Price

A sale here is worth $33.59.

Listings sell for $33.59 on average, from $7.01 to $78.06. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $33.59 that is $8K to $17K a year per listing.

Average price
$33.59inside the $15 to $100 sweet spot
Price range
$7.01–$78.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$8K–$17K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #151 within Active Base Layers. It carries 3,759 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#151in Active Base Layers
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
3,759per listing
Listings tracked
58

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Mens Leggings for Cold Weather products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

101

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

39%

Top 20: 67%

Open market

14%

  • Brand 158%
  • Brand 210%
  • Brand 310%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (13 brands, 14%)

Demand

Mens Leggings for Cold Weather search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 31.7×

Search terms

Top Mens Leggings for Cold Weather search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • under armour cold gear for men182K/yr
  • under armour cold gear53K/yr
  • pantalones termicos frio hombre172K/yr
  • cold gear for men69K/yr
  • coldgear13K/yr
  • cold weather pants for men38K/yr
  • cold gear33K/yr
  • under armour thermals for men41K/yr
  • under armor cold gear for men32K/yr
  • pantalones para el frio para hombre90K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Leggings for Cold Weather

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Warmth”
25%of negative reviews mention “Size-Overall”
5.4%of orders come back
“Buy a size larger”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mens Leggings for Cold Weather questions

Answered from the same tracked data.