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Mens Jeans

Maybe

Shoppers spend an estimated $4.4M a year here. But an estimated 10.6% of orders come back, so Mens Jeans is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size
$4.4M/yr23.7M searches / yr
90-day growth
-16.6%search demand this quarter
Competition
12%top-5 click share · 48 brands · 88 sellers

Flapen Score

Mens Jeans against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mens Jeans is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Jeans market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Jeans 23.7M times last year and spent an estimated $4.4M. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 23.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.4M a year.

Searches, last 12 months
23.7M
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
0.6%
Market size, estimated
$4.4Ma year
Peak month
December2.3× the quietest month
Top search term
mens jeans4.9M searches a year

02 · Price

A sale here is worth $32.81.

Listings sell for $32.81 on average, from $13.28 to $134.83. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,500 to 2,000 of them. At $32.81 that is $49K to $66K a year per listing.

Average price
$32.81inside the $15 to $100 sweet spot
Price range
$13.28–$134.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
1,500–2,000
Revenue per listing a year
$49K–$66K
Returns
10.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #194 within Jeans. It carries 14,373 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
99%
Out of stock, average day
0.7%
Average rank
#194in Jeans
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
14,373per listing
Listings tracked
216

04 · Newcomers

26 of last year's 84 launches cleared the first-year sales bar.

84 products launched here in the last 12 months. 26 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
84
Successful launches
26Amazon's first-year sales bar
Average brand age
43 months

Products

Top Mens Jeans products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

Brands

48 rising

Sellers

88

Top-5 brand share

55%

Top 20: 90%

Top-5 click share

12%

Top 20: 29%

Open market

41%

  • Brand 117%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Mens Jeans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.0M600KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Mens Jeans search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens jeans4.9M/yr
  • jeans for men3.8M/yr
  • wrangler jeans for men2.6M/yr
  • baggy jeans2.8M/yr
  • levis mens jeans2.2M/yr
  • men jeans763K/yr
  • mens jeans relaxed fit846K/yr
  • levis 505 mens jeans643K/yr
  • black jeans men606K/yr
  • lee jeans for men560K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Jeans

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
10.6%of orders come back
“They are SHORT”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mens Jeans questions

Answered from the same tracked data.