Mens Incontinence Underwear

Shoppers searched for this 495K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $962K a year.

Searches, last 12 months

495K

Growth, 90 days vs prior 90

+7.9%

Conversion, latest week

5.9%

Market size, estimated

$962Ka year

Peak month

April4.7× the quietest month

Top search term

mens incontinence underwear233K searches a year

Listings sell for $33.04 on average, from $9.65 to $63.30. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $33.04 that is $8K to $17K a year per listing.

Average price

$33.04inside the $15 to $100 sweet spot

Price range

$9.65–$63.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$8K–$17K

Returns

0.6%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #955 within Underwear. It carries 6,573 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

94%

Out of stock, average day

1.4%

Average rank

#955in Underwear

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

6,573per listing

Listings tracked

53

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

57 months