Mens Handbag

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months

206K

Growth, 90 days vs prior 90

+18.6%

Conversion, latest week

0.7%

Market size, estimated

$39Ka year

Peak month

December3.3× the quietest month

Top search term

mens handbag30K searches a year

Listings sell for $28.30 on average, from $8.54 to $66.46. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $28.30 that is $0 to $3K a year per listing.

Average price

$28.30inside the $15 to $100 sweet spot

Price range

$8.54–$66.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

5.8%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #346 within Handbags & Shoulder Bags. It carries 3,289 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

99%

Out of stock, average day

1.0%

Average rank

#346in Handbags & Shoulder Bags

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

3,289per listing

Listings tracked

75

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

42 months