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Mens Gold Watch

Fail

Buyers convert on only 1.0% of searches, so Mens Gold Watch is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$352K/yr377K searches / yr
90-day growth
+16.2%search demand this quarter
Competition
52%top-5 click share · 16 brands · 80 sellers

Flapen Score

Mens Gold Watch against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mens Gold Watch is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Gold Watch market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Gold Watch 377K times last year and spent an estimated $352K. The top 5 brands take 73% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $352K a year.

Searches, last 12 months
377K
Growth, 90 days vs prior 90
+16.2%
Conversion, latest week
1.0%
Market size, estimated
$352Ka year
Top search term
mens gold watch256K searches a year

02 · Price

A sale here is worth $94.42.

Listings sell for $94.42 on average, from $10.00 to $297.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $94.42 that is $0 to $9K a year per listing.

Average price
$94.42inside the $15 to $100 sweet spot
Price range
$10.00–$297.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #576 within Watches. It carries 4,843 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#576in Watches
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
4,843per listing
Listings tracked
30

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Mens Gold Watch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

80

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

52%

Top 20: 89%

Open market

23%

  • Brand 123%
  • Brand 221%
  • Brand 318%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Search terms

Top Mens Gold Watch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens gold watch256K/yr
  • mens gold watches36K/yr
  • mens watch gold30K/yr
  • watches for men gold32K/yr
  • mens watches gold23K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Gold Watch

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
4.3%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mens Gold Watch questions

Answered from the same tracked data.